Brand Tone

Informative & Educational, Approachable & User-Friendly, Empowering & Confident, Innovative & Modern, Supportive & Community-Oriented

Brand Values

• •Accuracy & Reliability
• •Accessibility & Empowerment
• •Education & De-stigmatization
• •Safety & Responsible Consumption
• •Innovation
• •Customer Satisfaction

Best Practices

• •Prioritize Clarity and Simplicity: Explain potentially complex topics (like potency testing) in easy-to-understand language. Avoid overly technical jargon unless clearly defined.
• •Focus on Empowerment and Benefits: Highlight how tCheck helps the user (e.g., "know your dose," "craft with confidence," "save money") rather than just listing product features.
• •Maintain an Educational and Supportive Stance: Frame content as helpful information that enables users to make better, more informed decisions about their cannabis use.
• •Be Approachable and Encouraging: Use a friendly, positive, and welcoming tone, especially when addressing potential new users or those less familiar with cannabis science.
• •Ensure Accuracy and Honesty: While being confident, always provide truthful information about the device's capabilities and limitations, reinforcing the brand's value of reliability.

Social Perception

Positive for Home Edible Makers & Growers, Seen as a Useful Tool for Accuracy, Appreciated for Cost-Effectiveness, Some Usability Concerns/Learning Curve, Valued for Customer Support, Growing Recognition in the Cannabis Community

Copy Examples

• •Headline: Take the Guesswork Out of Your Homemade Edibles. Body: Know your dose, every time. With tCheck, easily test the potency of your infusions right in your kitchen. Empower your creations with confidence! #tCheck #KnowYourDose #HomemadeGoodness
• •Headline: Unlock the True Potential of Your Harvest. Body: As a grower, you've perfected your craft. Now, accurately measure the THC & CBD in your flower and infusions with tCheck. Simple, fast, and reliable. Get your tCheck today! #tCheckItOut #HomeGrow #PotencyTesting
• •Headline: Your Kitchen Lab Awaits. Body: No more sending samples off and waiting. tCheck brings potency testing to your fingertips. Easy-to-understand results in under 5 minutes. Elevate your herbal experience! #DIYCannabis #TechForCannabis #tCheckEmpowers
• •Headline: Craft with Confidence. Dose with Precision. Body: Creating your own oils, tinctures, or edibles? tCheck provides the accuracy you need for consistent, reliable results. Learn more and join the tCheck family! #CannabisEducation #SafeConsumption #tCheck
• •Headline: Wondering About Your Infusion's Strength? Body: Stop wondering and start knowing! The tCheck device and app make it simple to test your cannabis creations at home. Accurate. Affordable. Accessible. #tCheck #PotencyMatters #HerbalWellness