Brand Tone

informative, supportive, and aspirational with a friendly and approachable overlay.

Brand Values

• •Natural & Organic: Strong emphasis on ingredients sourced from nature and certified organic components.
• •Vegan & Cruelty-Free: Clear communication that products are free from animal-derived ingredients and not tested on animals.
• •Health & Gentleness: Prioritizing hair health by offering products that are gentle and free from harsh chemicals like ammonia, PPD (in many cases, or offering alternatives), and resorcinol.
• •Empowerment & DIY: Encouraging customers to take control of their hair care routine with easy-to-use home application products.
• •Transparency: Openness about ingredients and processes.
• •Sustainability (implied): While not always explicitly the primary message, the focus on natural and organic ingredients often aligns with broader sustainability values.

Best Practices

• •Create a Brand Voice Chart: Develop a document that explicitly defines the brand's tone (e.g., "Supportive, not prescriptive," "Informative, not overly technical," "Aspirational, but relatable"). Include "do's and don'ts" for language and style.
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, their aspirations, and how the products benefit *them*. For example, instead of "We created a gentle formula," try "You can enjoy a gentle coloring experience."
• •Emphasize Benefits, Not Just Features: While it's important to mention natural and organic ingredients (features), always tie them back to the customer benefit (e.g., "Our organic aloe vera (feature) soothes your scalp for a comfortable coloring experience (benefit)").
• •Use Storytelling & User-Generated Content: Share real customer stories, testimonials, and before-and-after photos. This naturally reinforces the aspirational yet achievable aspect of the brand and builds social proof with an authentic voice.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, Instagram, email newsletters, and any other customer touchpoints is harmonious. Regular internal reviews of marketing materials can help maintain this consistency. Educate anyone creating content about the established brand voice.

Social Perception

positive. Customers appreciate the natural and gentle qualities of the products, especially those with sensitive scalps or who wish to avoid harsh chemicals. There's a sense of community, with users sharing their experiences and results. The brand is perceived as a healthier alternative to conventional hair dyes.

Copy Examples

• •Headline: Love Your Hair, Naturally. ✨ Body: Tired of harsh chemicals? Discover MySupernaturals 100% natural and organic hair color. Gentle on your hair, stunning results you can achieve at home. Ready for your healthy hair transformation? #GoNatural #OrganicHairColor #HealthyHairJourney
• •Headline: DIY Hair Color Just Got a Whole Lot Gentler. 🌱 Body: Say goodbye to scalp irritation and hello to vibrant, naturally beautiful hair! Our vegan hair dyes are packed with botanical goodness to nourish as they color. Show us your #MySupernaturalsGlow!
• •Headline: Your Questions, Answered! 🤔 Can natural hair dye *really* cover grays? Body: Yes! Our expertly formulated organic hair colors provide excellent gray coverage while caring for your hair's health. Swipe to see the results & learn more about the power of plants! #NaturalGrayCoverage #VeganHairDye #AskSupernaturals
• •Headline: From Dull to Dazzling – The Natural Way! 🌿 Body: See how [Customer Name/User Tag] transformed her hair with our [Specific Product Shade] organic hair color! Pure ingredients, pure beauty. Get inspired and start your own natural hair story with MySupernaturals. #HairColorTransformation #UserLove #OrganicBeauty
• •Headline: Kind to Your Hair, Kind to the Planet. 🐰❤️ Body: At MySupernaturals, we believe in beauty without compromise. That’s why all our hair care is 100% vegan, cruelty-free, and made with the finest organic ingredients. Feel good about your hair, inside and out. #VeganBeauty #CrueltyFreeHairCare #ConsciousChoice