Brand Tone

Spiritual, Mystical, Informative, Educational, Supportive, Empowering, Authentic, Trustworthy, Aspirational, Positive, Modern, Engaging

Brand Values

• •Authenticity
• •Quality
• •Ethical Sourcing
• •Customer Empowerment
• •Spiritual Growth
• •Community
• •Healing & Well-being

Best Practices

• •Highlight the unique properties and benefits of each crystal, connecting them to specific intentions and uses.
• •Use evocative language to describe the sensory experience of interacting with the crystals (e.g., 'feel the smooth coolness,' 'witness the mesmerizing shimmer').
• •Share customer testimonials and success stories to build trust and demonstrate the impact of the crystals.
• •Showcase the aesthetic beauty of the crystals through high-quality photography and videography.
• •Emphasize the brand's commitment to ethical sourcing and sustainability.

Social Perception

Emerging brand, niche focus, provider of spiritual tools

Copy Examples

• •"Unlock your inner potential with our ethically sourced amethyst. Known for its calming properties, amethyst helps to relieve stress and anxiety, promoting clarity and peace."
• •"Each crystal in our collection is hand-selected for its unique energy and vibrational frequency. Discover the perfect stone to support your spiritual journey."
• •"Transform your space into a sanctuary of positive energy with our selenite crystal towers. Selenite is known for its cleansing properties, helping to purify your environment and promote a sense of well-being."
• •"Experience the power of crystal healing with our carefully curated collection of chakra balancing stones. Align your energy centers and restore harmony to your mind, body, and spirit."
• •"Manifest your dreams with our citrine crystal bracelets. Citrine is known as the 'stone of abundance,' attracting wealth, prosperity, and success into your life."