Brand Tone

Excited and Enthusiastic, Trustworthy and Reassuring, Fan-Centric and Passionate, Direct and Clear

Brand Values

• •Authenticity
• •Excitement/Surprise
• •Passion for Soccer
• •Customer Satisfaction
• •Value

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone, personality, key messaging points, and even specific words to use or avoid. Share this guide with anyone creating content.
• •Focus on the "Thrill" and "Authenticity": Consistently weave in language that evokes excitement, anticipation, and the trustworthiness of receiving genuine merchandise. Use exclamation points judiciously to convey enthusiasm.
• •Speak the Fan's Language: Use terminology and references that resonate with soccer enthusiasts. Show genuine passion for the sport in your communication.
• •Be Clear and Transparent: While the product is a mystery, the process, guarantees (like authenticity), and shipping information should be communicated with utmost clarity to build trust.
• •Review and Iterate: Regularly review all customer-facing copy (website, emails, any future social media or ads) to ensure it aligns with the established brand tone. Gather feedback if possible and make adjustments as needed.

Social Perception

Positive: Customers who receive jerseys from popular teams, high-quality shirts, or feel they got good value for their money are generally positive, highlighting the fun and surprise. Neutral/Negative: Customers might be disappointed if they receive a jersey from a team they don't like, a lower-division club they don't value, or if there are concerns about authenticity (though this brand specifically guarantees it) or shipping times.

Copy Examples

• •Headline (Excited, Direct): Unbox the Unexpected! Your Authentic Mystery Soccer Jersey Awaits.
• •Social Media Post (Enthusiastic, Fan-Centric): Fuel your soccer passion! 🔥 Score a 100% authentic mystery jersey from clubs around the globe. Who will you rep next? #MysteryJerseyUSA #SoccerSurprise #AuthenticKits
• •Email Subject Line (Intriguing, Reassuring): The Thrill is Real (and 100% Authentic!). Your Next Favorite Jersey?
• •Product Description Snippet (Trustworthy, Exciting): Experience the ultimate soccer surprise! Each box contains one randomly selected, 100% authentic soccer jersey. From world-renowned giants to hidden gems, every unboxing is a new adventure. Are you ready for the reveal?
• •Website Banner (Direct, Value-Oriented): Real Jerseys. Real Surprise. Free Shipping. Order Your Mystery Box Today!