Brand Tone

friendly, appreciative, and focused on quality and customer satisfaction

Brand Values

• •Quality: They emphasize "premium hand-crafted fragrances" and "highly concentrated" oil-based products designed to be long-lasting.
• •Customer Satisfaction & Service: A stated commitment to customer service is a core part of their identity. They also highlight positive customer experiences on their website.
• •Tradition & Innovation: They mention keeping a "tradition of selling premium hand-crafted fragrances while staying current with industry trends" and continuing to "innovate exciting new Smell Goods products."
• •Family-Owned: They proudly state they are "PROUDLY FAMILY-OWNED AND OPERATED."
• •Made in the USA: Product descriptions frequently mention "Made in the USA."

Best Practices

• •Emphasize "You" and "Your Experience": Directly address the customer and focus on how the products benefit them (e.g., "keeping *you*, *your* home, office, and car smelling fresh").
• •Highlight Quality and Longevity: Consistently mention that products are "highly concentrated," "oil-based," and provide a "long-lasting pleasant aroma." This reinforces a key selling point and brand value.
• •Maintain a Friendly and Appreciative Voice: Use welcoming language (e.g., "Hi there, and welcome to Smell Goods®!"). Express gratitude to customers, reinforcing the family-owned, customer-centric feel.
• •Incorporate the "Family-Owned" and "Made in the USA" Aspects: Where appropriate, weave in these trust-building facts to underscore authenticity and local production.
• •Use the Tagline Strategically: "SMELL THE DIFFERENCE!" is a strong, confident call to action that encapsulates their unique selling proposition. Integrate it naturally into various copy formats.

Social Perception

Customers generally perceive My Smell Goods positively, valuing the strength and longevity of the fragrances. Positive comments often mention that the scents are "out of this world" and "last all day." Fast shipping and good product descriptions are also appreciated. The brand name "Smell Goods" itself seems to resonate well, as "smell goods" is a colloquial term people use for fragrances, indicating an approachable and relatable brand image.

Copy Examples

• •Headline: Still Searching for That Perfect, Lasting Scent? Your Journey Ends Here. Body: For over a decade, our family has been hand-crafting premium fragrances that truly make a difference. Experience the lasting aroma of My Smell Goods – because life’s too short for scents that fade. SMELL THE DIFFERENCE!
• •Social Media Post: ✨ Treat Your Senses! ✨ Our oil-based air fresheners and body oils are designed to give you a fragrance experience that lasts. What’s your go-to My Smell Goods scent? Share below! #MySmellGoods #LongLastingFragrance #HandcraftedScents #FamilyOwned
• •Product Description Snippet (for a floral scent): Immerse yourself in an exotic, sweet, warm, floral bouquet that lingers beautifully. Hand-crafted in the USA, our highly concentrated formula means a little goes a long way. Ready to SMELL THE DIFFERENCE?
• •Email Subject: A Little Thank You For Being Part of the My Smell Goods Family! Email Body: We see you, fragrance lover! As a proudly family-owned business, every spray, roll-on, and burning oil we craft is made with you in mind. Thanks for letting us make your world smell a little better, one scent at a time.
• •Ad Copy: Why settle for ordinary when you can SMELL THE DIFFERENCE? Discover My Smell Goods: Premium, USA-made fragrances that are as unique and long-lasting as your best memories. Shop our collection now!