Brand Tone

Informative & Educational, Empowering & Encouraging, Aspirational yet Accessible, Passionate & Authentic, Holistic

Brand Values

• •Clean Beauty
• •Efficacy & Quality
• •Transparency
• •Sustainability
• •Made in Germany
• •Simplicity
• •Customer-centric

Best Practices

• •Always Lead with 'Clean' and 'Effective': These are core to the brand. Ensure messaging consistently reinforces the dual benefit of natural/vegan/cruelty-free and high-performance results.
• •Educate, Don't Just Sell: Maintain an informative and helpful tone. Explain the 'why' behind ingredients and routines, empowering the customer with knowledge.
• •Embrace the Founder's Voice (Subtly): Channel Natalie Franz's passion and expertise. The tone should feel like advice from a trusted, knowledgeable friend in the beauty industry.
• •Keep it Positive and Encouraging: Focus on the positive transformation and self-care aspects of skincare. Avoid fear-based marketing. The language should be uplifting and supportive.
• •Visual and Verbal Alignment: Ensure the language used in copy directly reflects the clean, modern, and slightly aspirational yet accessible aesthetic of the brand's visuals (especially on Instagram). The message should feel cohesive across all touchpoints.

Social Perception

Trusted, High-Quality, Modern & Chic, Ethical, Helpful & Supportive

Copy Examples

• •Instagram Post (Product Focus): Unlock your skin's natural radiance. ✨ Our HYDRATE & REPAIR SERUM, powered by nature's finest vegan ingredients, dives deep to nourish and rejuvenate. Because effective skincare *can* be clean and kind. Made with ❤️ in Germany. #MSPSkincare #CleanBeauty #GermanSkincare #VeganEffective
• •Website Homepage Banner: Your Skin, Reimagined. Discover MSP Skincare: Where makeup artist expertise meets the pure power of clean, vegan ingredients. For a visibly healthy glow, naturally. #EffectiveCleanBeauty
• •Facebook Ad (Educational): Tired of complicated routines? So were we. MSP Skincare, founded by makeup pro Natalie Franz, believes in the power of simplicity and potent, natural ingredients. Learn how our targeted solutions can transform your skin. 🌱 #MySkinProject #SimpleSkincare #VeganBeauty
• •Email Newsletter Subject: Natalie's Secret to Flawless Skin? It's Simpler Than You Think... Body Snippet: As a makeup artist, I've seen it all. But the best canvas is always healthy, happy skin. That’s why I created MSP Skincare – effective, clean formulas that truly work. Let's embark on your skin project together...
• •Product Description Snippet (for an anti-aging cream): Embrace your skin's journey with grace. Our [Product Name] combines [Key Ingredient 1] and [Key Ingredient 2] to gently diminish fine lines and restore youthful vitality. Transparent ingredients, visible results, purely vegan. Because we believe in aging beautifully, on your own terms. #CleanAging #EffectiveSkincare