Brand Tone

Passionate & Proud, Caring & Nurturing, Authentic & Transparent, Artisanal & High-Quality, Friendly & Approachable

Brand Values

• •Natural Ingredients
• •Handcrafted Quality
• •Customer Satisfaction & Self-Care
• •Transparency
• •Health & Wellness
• •Cruelty-Free & Ethical Practices

Best Practices

• •Emphasize Natural & Handcrafted: Consistently use terms like "natural," "plant-based," "handcrafted," "artisan," and "small-batch" to reinforce the brand's core production values.
• •Focus on "Pride" and "Glow": Incorporate the concepts of "pride" in one's skin and achieving a "natural glow" to resonate with the brand name and its desired outcomes for customers.
• •Maintain a Warm, Personal, and Trustworthy Voice: Write as if speaking directly and honestly to a friend, sharing a passion for quality skincare, similar to the founder's introduction. Avoid overly technical jargon unless explaining specific ingredient benefits clearly.
• •Highlight Benefits and Sensorial Experience: Go beyond listing ingredients to describe how the products feel, smell, and the positive effects they have on the skin (e.g., "soothe your senses," "revitalizes your skin," "leaves skin soft and supple").
• •Showcase Values Consistently: Regularly mention commitments to cruelty-free, paraben-free, phthalate-free, and vegan-friendly formulations where applicable to build trust and appeal to ethically-minded consumers.

Social Perception

Positive Customer Experiences, Trusted & Reliable, Artisanal Appeal, Community-Oriented, Support for Black-Owned Businesses

Copy Examples

• •Headline: Feel the Pride of Naturally Glowing Skin. Body: Tired of harsh chemicals and hidden toxins? At My Skin Pride, we handcraft our bath and body treats with pure, plant-based goodness. Indulge your skin in the luxury it deserves. Experience your natural glow! Call to Action: Shop Natural Skincare
• •Headline: Artisan Soaps, Crafted with Care, Just For You. Body: Discover the difference of small-batch, handcrafted soaps. Each bar from My Skin Pride is a unique blend of food-grade oils and natural botanicals, designed to nourish and revitalize. Elevate your daily ritual. Call to Action: Explore Our Collections
• •Headline: Love Your Skin. Love Our Ingredients. Body: We believe in transparency and the power of nature. That's why My Skin Pride uses only gentle, plant-based, and cruelty-free ingredients you can trust. Treat your skin to the best, naturally. Call to Action: Learn About Our Philosophy
• •Headline: More Than Skincare, It's a Self-Care Celebration. Body: Transform your bath time into a luxurious escape. Our nourishing body butters, exfoliating scrubs, and fragrant soaps are designed to pamper your skin and soothe your soul. Embrace your My Skin Pride moment. Call to Action: Discover Your Perfect Scent
• •Headline: Join the My Skin Pride Family & Glow Rewards! Body: Experience the joy of radiant skin and get rewarded for it! Sign up for My Skin Pride Rewards to earn points with every purchase and unlock exclusive perks. Because healthy, happy skin is always in. Call to Action: Sign Up & Shine