Brand Tone

Passionate & Genuine, Caring & Nurturing, Informative & Transparent, Trustworthy & Honest, Down-to-Earth & Approachable

Brand Values

• •Natural & Organic Purity
• •Toxin-Free & Safety
• •Handmade & High Quality
• •Ethical & Conscious
• •Transparency
• •Effectiveness
• •Customer-Centricity

Best Practices

• •Root Everything in the Founder's Story: Continuously draw back to Tracy's "why" – the desire for safe, effective, natural products for her family. This authentic origin story naturally infuses passion and care into the messaging.
• •Emphasize "100% Natural" and "Handmade" in Product Descriptions: Reinforce these core values consistently across all product copy, highlighting the benefits of pure, organic, and freshly made items.
• •Use Warm, Nurturing, and Honest Language: Choose words that convey care, safety, purity, and efficacy (e.g., "nourish," "gentle," "pure goodness," "trust," "effective," "safe"). Avoid overly clinical or hype-filled language. Be transparent about what’s in the products and why.
• •Educate, Don't Just Sell: Provide informative content about the benefits of waterless skincare, natural ingredients, and the importance of avoiding toxins. This positions the brand as a knowledgeable and trustworthy resource.
• •Maintain a Personal and Approachable Voice in Customer Interactions: Whether on social media, email, or FAQs, reflect the "small, family-run business" feel. Use a friendly, helpful, and grateful tone, echoing the founder's appreciation for her customers.

Social Perception

Highly Trusted, Appreciation for Natural & Ethical Stance, Seen as High Quality & Caring, Positive Customer Experience, Effective for Sensitive Skin

Copy Examples

• •Headline: Feed Your Skin the Purity it Deserves. Body: Tired of hidden toxins and empty promises? At My Skinfood, we believe in skincare that's as honest as it is effective. Our lovingly handmade, 100% natural and organic formulas are crafted in the heart of the UK, bringing you the pure goodness of Mother Nature, without compromise. Discover the difference real ingredients make.
• •Headline: Gentle Care, Powerful Results. Naturally. Body: Your skin is precious. That's why we pour our passion into creating waterless skincare that truly nurtures. From our family to yours, experience soothing relief and visible radiance with potent botanical blends, free from synthetics and worries. Because safe skincare is beautiful skincare.
• •Headline: More Than Just Natural. It's My Skinfood. Body: We’re a small family business with a big heart for pure, effective skincare. Each product is freshly made with the finest organic, cold-pressed oils and fruit extracts – because we believe you should only put on your skin what you’d be happy to put in your body. Feel the love in every drop.
• •Headline: Unlock Your Skin's Natural Glow, Guilt-Free. Body: Embrace a skincare ritual that aligns with your values. Our vegan, cruelty-free, and zero-plastic range is packed with nature’s best, delivering visible results while caring for our planet. It’s time for skincare that feels good, inside and out.
• •Headline: The Secret to Happy Skin? Transparency and Nature's Touch. Body: We started My Skinfood because we were tired of 'natural' claims that didn't hold up. Our promise to you is simple: 100% natural, organic ingredients, clearly listed, and lovingly handcrafted. Experience the peace of mind that comes with truly clean beauty.