Brand Tone

Trendy, confident, empowering, and playful.

Brand Values

• •Classy fashion
• •Trending styles
• •Quality products
• •Durable materials
• •Inclusivity (plus-size fashion)

Best Practices

• •Use trendy and confident language to engage the target audience.
• •Incorporate empowering messages that resonate with the brand's values.
• •Maintain consistency in tone across all platforms to build brand recognition.
• •Highlight customer testimonials and positive reviews to reinforce the brand's reputation.
• •Showcase the brand's inclusivity and understanding of diverse body types.

Social Perception

Customers perceive the brand positively, highlighting good fit, style, and the confidence the clothes provide. They appreciate the fashionable selections and how the outfits make them feel.

Copy Examples

• •Obsessed with this new arrival! Slay the day in style.
• •Baddie energy activated! Confidence is your best accessory.
• •Dress it Unique! Stand out from the crowd.
• •Feeling good in my new fit! Ready to take on the world.
• •This outfit understands the assignment! Level up your wardrobe.