Brand Tone

Reassuring & Educational

Brand Values

• •Quality and Innovation
• •Wellness and Health
• •Integrity and Trust

Best Practices

• •Maintain a Supportive and Empathetic Voice: Always address the customer's sleep challenges with understanding and reassurance. Frame products as solutions that help, rather than just sell.
• •Educate, Don't Just Announce: Use every piece of copy as an opportunity to share a small insight about sleep science or wellness. This reinforces the brand's position as an expert and builds trust.
• •Use Calm and Serene Language: Choose words that evoke feelings of peace, comfort, and relaxation. Avoid hyperbole and aggressive sales language.
• •Prioritize Clarity and Simplicity: While the products are technologically advanced, the explanations should be simple and clear. Focus on the benefits for the user, not just the features.
• •Ensure Visual and Textual Harmony: All copy should align with the brand's clean, calm, and professional aesthetic. The tone of the text must match the mood of the imagery used on the website and social media.

Social Perception

Positive & Trusted

Copy Examples

• •End your day in a state of calm. Our Mýsa Weighted Blanket is designed to provide gentle, soothing pressure that helps quiet your mind and body for a deeper, more restorative sleep. Your journey to better rest starts here.
• •Tired of overheating at night? The Mýsa Glacier Mattress features advanced cooling technology to regulate your temperature for uninterrupted sleep. Discover how a cooler, more comfortable bed can transform your nights.
• •Unlock the secret to a perfect night's sleep.
• •Engineered for deep sleep. Wake up refreshed and ready for your day.
• •Experience total darkness for an unparalleled rest. Our contoured sleep mask blocks out 100% of light without putting pressure on your eyes, helping you fall asleep faster and stay asleep longer.