Brand Tone

Warm and Inviting, Personal and Passionate, Aspirational yet Accessible, Calm and Serene, Authentic and Transparent

Brand Values

• •Quality
• •Integrity
• •Innovation
• •Customer Focus
• •Sustainability
• •Continuous Learning
• •Well-being and Self-Care
• •Individuality and Celebration
• •Handmade/Craftsmanship

Best Practices

• •Embody "Mysa": Always circle back to the core concept of "Mysa" – coziness, comfort, relaxation, and savoring the moment. Use warm, inviting, and calming language.
• •Speak from the Heart (Founder's Voice): Maintain the personal, passionate, and authentic voice established by the founder, Hannah. Share snippets of the journey, the "why" behind products, and engage genuinely. This is particularly effective on platforms like TikTok.
• •Focus on Benefits and Feelings: Highlight not just the product features, but how they make the customer *feel* – relaxed, comforted, happy, at peace. Connect products to well-being and self-care.
• •Maintain a High-Quality, Slightly Aspirational Aesthetic in Language: Use descriptive and evocative language that reflects the luxury and quality of the products, without being unapproachable. Words like "curated," "timeless," "sanctuary," "luxury," and "handcrafted" fit well.
• •Be Consistent Across All Channels: Ensure the tone and core messages are aligned across the website, social media, email marketing, and even in customer service interactions and product packaging. Review content regularly to ensure it still reflects the brand's values and tone.

Social Perception

Positive Customer Feedback, Support for Small Business, Associated with Luxury and Self-Care, Engaged (on TikTok), Limited Recent Reach on Facebook/Instagram

Copy Examples

• •Create your sanctuary. ✨ Our [Candle Name] candle, hand-poured with natural wax and the finest [ ключевые ноты аромата ], invites tranquility into your home. Light it, breathe deep, and let the cozy calm of Mysa embrace you. #MysaHomeware #HomeSanctuary #SelfCareScents #LuxuryCandles #HandmadeWithLove
• •Welcome to Mysa. Your journey to a cozier, more comfortable home begins here. Discover handcrafted fragrances and timeless homeware designed to nurture your well-being. [Shop Now Button]
• •A little peek into how the magic happens at Mysa! ✨ From blending the perfect scent to carefully packaging your orders with love – it's all about bringing a piece of calm from my home to yours. Thank you for being on this journey with me! What scents make you feel instantly cozy? Let me know below! 👇 #MysaHomeware #SmallBusinessStory #CandleMaking #HomeFragrance #PassionProject #FounderJourney
• •Hello [Customer Name], this season, we invite you to slow down and savor the simple moments. Our new [Collection Name] collection is thoughtfully curated with pieces that speak to warmth, comfort, and timeless style. Discover items that will transform your space into the ultimate haven. Because at Mysa, we believe your home should be the most comforting place on earth. [Explore the Collection Link]
• •Unwind and uplift your senses with our [Scent Name] Wax Melts. Crafted with the same love and quality as our signature candles, these melts release a luxurious, long-lasting fragrance that envelops your room in pure Mysa comfort. Simply pop one in your warmer and let the day's stresses melt away. Made with natural wax for a cleaner, more beautiful scent experience.