Brand Tone

Empowering, Inspiring, Caring, Positive, Accessible

Brand Values

• •Confidence & Self-Love
• •Individuality & Self-Expression
• •Natural Radiance
• •Quality & Efficacy
• •Accessibility & Affordability
• •Innovation & Functionality
• •Customer Satisfaction & Trust
• •Simplicity
• •Natural Ingredients & Thoughtful Design
• •Sustainability

Best Practices

• •Create a Brand Voice Guide: Document the core brand tone words (e.g., Empowering, Inspiring, Caring, Positive, Accessible), "words we use," and "words we avoid." Share this with everyone creating content.
• •Focus on "You" and Empowerment: Address the customer directly and frame benefits around how the products will make *them* feel (confident, radiant, good in their own skin) rather than just listing product features.
• •Emphasize Natural Beauty and Self-Acceptance: Consistently reinforce the message that the products enhance existing beauty and support self-love, rather than promising to fix flaws or achieve an unrealistic ideal.
• •Maintain Positivity and Simplicity: Use uplifting language. Avoid overly technical jargon and keep the message clear, simple, and focused on the positive impact of self-care and the resulting radiance.
• •Review and Align Regularly: Periodically review all marketing copy across different platforms (website, social media, ads, emails) to ensure it consistently reflects the defined brand tone and values. Check for consistency in messaging, especially if different teams or individuals are creating content.

Social Perception

The website itself projects an image of a caring, empowering brand focused on natural beauty and quality.The treatment is perceived very positively by users on TikTok. It's seen as highly effective, offering significant results ("baby-like glow," "plump and luminous skin") at an affordable price point (the RM39 promotion). The experience at the salon (Mayfair Wellness) is also frequently praised as comfortable and professional.

Copy Examples

• •Instagram Post (Image: Diverse individuals with naturally glowing skin, holding My Radiance products): Your unique glow is waiting to be celebrated. At My Radiance, we believe skincare is self-love in action. Discover accessible, effective essentials designed to let your true radiance shine from within. ✨ #MyRadianceSkin #EmbraceYourGlow #SelfLoveJourney #NaturalBeauty
• •Website Homepage Banner: Unlock Your Inner Radiance. High-quality, thoughtfully crafted skincare that empowers you to feel confident and beautiful in your own skin. Simple routines, real results. Love, Your My Radiance Skin.
• •TikTok Video Script (Voiceover for a gentle skincare routine using My Radiance products): Tired of complicated routines? We get it! My Radiance is all about simplifying your self-care with nourishing, natural-goodness. Just a few steps to reveal that gorgeous, healthy glow you deserve. Feel the confidence, embrace your radiance! #MyRadiance #EasySkincare #GlowingSkin #SelfCareSimplified
• •Email Newsletter Subject: A Little Dose of Radiance & Confidence For Your Inbox ✨ (Body Snippet): Hello [Customer Name], we believe everyone deserves to feel radiant. That's why we're passionate about creating effective, affordable skincare that celebrates your unique beauty. Explore our latest arrivals and find your new favorite way to glow...
• •Product Description (for a serum): Meet your new best friend for a luminous complexion. Our [Product Name] serum is lovingly crafted with [Key Natural Ingredients] to deeply nourish, hydrate, and inspire your skin’s natural radiance. Feel empowered every day with a glow that’s all you. Affordable, effective, and made for your beautiful individuality.