Brand Tone

Informative, Reassuring, and Approachable

Brand Values

• •Pet Wellbeing
• •Empowering Pet Owners
• •Accessibility and Convenience
• •Customer Support
• •Transparency (aspired)

Best Practices

• •Emphasize ease of use and convenience of at-home testing.
• •Highlight positive customer outcomes and testimonials.
• •Acknowledge potential skepticism about bioresonance, but focus on the test as a helpful starting point.
• •Reinforce the importance of consulting with a veterinarian for comprehensive pet health advice.
• •Maintain a helpful and approachable tone in all communications.

Social Perception

Helpful, Trustworthy (with some skepticism), Dedicated to Pet Health

Copy Examples

• •Discover your pet's sensitivities from the comfort of your home. Our easy-to-use tests provide insights to help you make informed decisions about their diet and wellness.
• •Worried about your pet's health? Our vet-approved solutions offer a clear path forward, giving you peace of mind.
• •Join over 1 million pet owners who have trusted us to improve their pets' lives. Get accurate results and personalized recommendations.
• •Our dedicated customer support team is here to help you every step of the way. We're passionate about your pet's wellbeing.
• •Unlock the secrets to your pet's optimal health with our comprehensive testing and wellness products. Start their journey to a happier, healthier life today!