Brand Tone

Caring & Empathetic, Hopeful & Positive, Trustworthy & Authentic, Informative & Supportive

Brand Values

• •Natural & Safe Solutions
• •Effectiveness & Relief
• •Empathy & Understanding
• •Family & Child-Focused
• •Holistic Approach
• •Giving Back & Environmental Consciousness
• •Transparency

Best Practices

• •Always Lead with Empathy: Start by acknowledging the customer's struggle and pain points. Use language that shows understanding and compassion, reflecting the brand's origin.
• •Maintain a Hopeful and Positive Outlook: While acknowledging the difficulties of skin conditions, always frame the products and brand as a source of hope and a path to improvement and thriving.
• •Be Authentic and Transparent: Continue to share the founder's story and be open about ingredients and the 'why' behind the brand. Avoid overly clinical or impersonal language; keep it relatable.
• •Use Caring and Nurturing Language: Words like 'gentle,' 'lovingly,' 'soothe,' 'nurture,' 'comfort,' and 'relief' should be staples in the brand's vocabulary, reinforcing the natural and safe qualities of the products.
• •Empower the Customer: Position the brand and its products as tools that empower individuals and families to take control of their skin health and find relief, leading to a better quality of life. Highlight the 'thriving, not barely surviving' philosophy.

Social Perception

Positive & Grateful Customers, Trusted by Parents, Seen as a Natural Alternative, Effective & Fast-Acting, Supportive Customer Service

Copy Examples

• •Headline: Gentle Relief, Inspired by a Mother's Love. Discover the MyMia's difference for your family's skin.
• •Social Media Post: Tired of endless searching for a kind solution to itchy, irritated skin? Mia's journey led us to create natural, effective relief. Let us help you find comfort and see your loved ones thrive. #MyMiasSkinRelief #NaturalSkincare #EczemaRelief #HappySkin
• •Product Description Snippet: Lovingly crafted with [Key Ingredient 1] and [Key Ingredient 2], our steroid-free [Product Name] soothes and nurtures even the most delicate skin. Because we believe everyone deserves to feel comfortable and confident in their own skin.
• •Email Subject Line: Your Journey to Calmer Skin Starts Here | A Story of Hope from MyMia's
• •Website 'About Us' Excerpt: It began with a mother's desperate search for her daughter, Mia. What we discovered was the power of nature to heal and restore. Now, we share our lovingly formulated, organic skin relief with you, hoping to bring the same peace and comfort to your family.