Brand Tone

The brand tone is Elegant & Appreciative, Authentic & Informative, and Personal & Community-Oriented, using graceful language, educating the audience about Chikankari, and fostering a warm, inclusive feel.

Brand Values

• •Authenticity
• •Craftsmanship & Heritage
• •Quality
• •Empowerment
• •Timeless Elegance

Best Practices

• •Always connect the product back to the core values of authenticity, heritage, and craftsmanship. Don't just sell a kurta; sell a piece of art, a story of tradition, and the skill of an artisan.
• •Consistently use specific terms related to the craft (e.g., Bakhiya, Phanda, Murri, mulmul, georgette). This reinforces the brand's authority and educates the customer, adding value beyond the product itself.
• •Mention the artisans and the handcrafted nature of the products in all forms of communication. Phrases like "Handcrafted in Lucknow," "From the hands of our artisans," or "Supporting our artisan community" should be staples.
• •The tone is "elegant," so the language should be graceful and poised. Avoid overly casual slang, aggressive sales tactics, or generic marketing phrases. The visual presentation must match this elegance.
• •In all customer interactions—from social media comments to email support—maintain a personal, respectful, and warm tone. Address customers by name when possible and answer questions with the same informative and appreciative voice used in your marketing copy. This builds community and reinforces trust.

Social Perception

Customers and followers perceive Manjari Chikan as a Trusted & Authoritative source for authentic Chikankari, offering Premium Quality artisanal products. It is seen as Aspirational yet Accessible, making elegant products feel obtainable, and acts as a Cultural Ambassador representing Indian craftsmanship with respect.

Copy Examples

• •Each petal, a testament to patience. Our 'Fiza' Kurta is brought to life with the delicate art of Bakhiya and Phanda stitches, hand-embroidered by artisans in Lucknow. This isn't just a garment; it's a piece of heritage, crafted to be cherished. Feel the softness of pure mulmul cotton and the soul of true Chikankari. Tap to explore timeless elegance.
• •From the hands of our Lucknow artisans to your wardrobe. At Manjari Chikan, we are keepers of a timeless craft. We believe in fashion that empowers, preserves, and tells a story. When you choose Manjari, you choose authentic, handcrafted beauty and support the legacy of Chikankari. Discover the story behind your style. Shop our collection now.
• •Hello [Customer Name], This season, we found inspiration in the gentle bloom of the Gulmohar flower. Our new collection features vibrant, hand-embroidered motifs on cool, breathable fabrics, perfect for the coming warmth. Each piece is a celebration of nature and artistry, designed to bring a touch of Lucknow's sunshine to your everyday style. Be the first to experience The Gulmohar Collection.
• •The epitome of grace for any occasion. A hand-embroidered Chikankari saree is more than just attire—it's a statement of classic sophistication. Perfect for weddings, garden parties, or when you simply want to feel extraordinary. | Chikankari Saree | Ethnic Wear Inspiration | Handloom Luxury | Manjari Chikan
• •Authentic Chikankari. Handcrafted with Heart. Experience the timeless art of Lucknow's master artisans. Every stitch tells a story. Discover yours.