Brand Tone

Accessible, Value-Oriented, Enthusiastic, Ethical

Brand Values

• •Affordability
• •Accessibility
• •Variety
• •Ethical Practices
• •Customer Satisfaction (stated)

Best Practices

• •Define and Document Your Tone & Values Clearly: Create an internal guide that explicitly outlines the brand's tone (e.g., Accessible, Value-Oriented, Enthusiastic, Ethical) and core values (Affordability, Variety, Cruelty-Free). This ensures everyone creating content is on the same page.
• •Prioritize Honesty and Transparency: Given the mixed reviews, especially regarding customer service and shipping, future copywriting should avoid over-promising. If shipping times are variable, be upfront. If stock is limited, say so. Rebuilding trust requires managing expectations realistically.
• •Emphasize Key Differentiators Consistently: Regularly highlight the "vegan," "cruelty-free," and "affordable" aspects in product descriptions, social media posts, and ads, as these are stated core values.
• •Use Customer-Centric Language: Focus on how the products benefit the user ("Unlock *your* inner artist," "Helps *you* achieve effortless beauty"). Make the language relatable and aspirational, aligning with the idea of catering to "any beauty lover."
• •Actively Engage and Reflect Feedback (If/When Social Media Reactivates): If the brand becomes active on social media again, the tone of responses to comments and DMs should align with the helpful, accessible, and satisfaction-guaranteed image it aims for. Acknowledge concerns (even if historic) and showcase improvements. This proactive approach can help shift negative perceptions over time.

Social Perception

Acknowledge affordability and aesthetics, while addressing concerns about customer service, shipping, and product quality to rebuild trust.

Copy Examples

• •Headline: Unlock Your Inner Artist. Affordable, Vegan Brushes for Every Look. Body: Dive into a world of color and creativity with My Makeup Brush Set! Our high-quality, cruelty-free brushes are designed for beauty lovers who demand performance without breaking the bank. Express yourself flawlessly.
• •Headline: Ethical Beauty, Beautiful Price. Body: Get the perfect blend every time with our 100% vegan and cruelty-free makeup brushes. We believe everyone deserves amazing tools. Discover your new favorites today and enjoy free worldwide shipping!
• •Headline: From Everyday Flawless to Fantasy Glam – We’ve Got Your Brush. Body: Why choose between quality and variety? My Makeup Brush Set offers an extensive collection of synthetic brushes for every style and skill level. Soft, durable, and always affordable. What look will you create?
• •Headline: Your Beauty. Your Values. Our Brushes. Body: Passionate about makeup? Passionate about animals? So are we. Our entire range of professional-quality makeup brushes is vegan and cruelty-free, so you can create stunning looks with a clear conscience. Explore the collection.
• •Headline: Feel the Softness, See the Difference. Quality Brushes, Guilt-Free. Body: Experience the luxurious feel of our synthetic brushes, designed for perfect application and blending. At My Makeup Brush Set, we’re committed to bringing you amazing, ethically-sourced beauty tools at prices you’ll love.