Brand Tone

Empathetic & Relatable, Informative & Educational, Confident & Results-Oriented, Encouraging & Positive, Approachable & Customer-Focused

Brand Values

• •Efficacy & Results
• •Accessibility & Affordability
• •Quality & Science-Backed Solutions
• •Customer Empowerment
• •Transparency

Best Practices

• •Lead with Empathy, Follow with Solutions: Start by acknowledging the customer's skincare frustrations (as seen in the founder's story) before confidently presenting the product as the effective answer.
• •Balance Science with Simplicity: While highlighting the scientifically proven aspects and technical details like wavelengths, explain the benefits in clear, relatable language that focuses on the outcome for the user (e.g., boost collagen, reduce breakouts, and even skin tone — fast).
• •Let the results speak for themselves.
• •Maintain a Confident but Approachable Voice: Use strong, positive language about the product's efficacy but ensure the overall tone remains friendly, supportive, and not overly clinical or intimidating.
• •Reinforce Key Value Propositions Consistently: Regularly mention core benefits like clinic-grade results at home, fast visible results, the money-back guarantee, and being Australian-owned across all communication channels.

Social Perception

Positive Customer Experiences, Trustworthy (among users), Solution-Oriented, Australian Brand

Copy Examples

• •Backed by science and real Aussie experiences, see the difference in weeks – or your money back.
• •Our founder created it after her own frustrating skincare journey – because everyone deserves to feel confident in their skin.
• •We're not just selling a device; we're offering a path to the radiant skin you've been dreaming of.
• •What have you got to lose (besides those skin worries)?
• •#MyLumiLift #RealResults #AtHomeSkincare