Brand Tone

Friendly and Approachable, Informative and Helpful, Enthusiastic and Passionate, Modern and Clean

Brand Values

• •Health and Well-being: Promoting fresh, natural, additive-free, and preservative-free plant-based milk.
• •Sustainability and Eco-consciousness: Reducing packaging waste (milk cartons) and promoting a climate-friendly lifestyle. They aim to help reduce milk carton waste significantly.
• •Accessibility and Convenience: Making it easy and quick for people to make their own plant-based milk at home, avoiding laborious traditional methods.
• •Quality and Customization: Enabling users to control ingredients and create high-quality, personalized plant milk.
• •Transparency: Sharing the founders' story and the motivation behind the product.

Best Practices

• •Always Emphasize Freshness and Simplicity: Consistently highlight how quick and easy it is to make fresh, natural plant milk. Use words like 'fresh,' 'pure,' 'simple,' '60 seconds,' 'easy.'
• •Maintain a Positive and Empowering Voice: Frame the narrative around the benefits and the positive change Mylky brings (healthier, sustainable, tastier). Empower users by focusing on their ability to control ingredients and make better choices.
• •Be Educational but Approachable: Provide useful information, recipes, and tips without being overly technical or preachy. Use clear, straightforward language that everyone can understand. Incorporate a friendly, conversational style.
• •Visually Align Copy with Brand Aesthetics: Ensure that the tone of the copy matches the clean, modern, and natural visual identity of the brand. Use emojis thoughtfully on social media to enhance approachability.
• •Showcase Values Authentically: Weave in the core values of health, sustainability, and convenience naturally into the storytelling rather than just stating them. Share the 'why' behind Mylky, connecting with the founders' initial mission.

Social Perception

Positive Perception: Many users appreciate the Mylky machine for its ease of use, the quality of the milk, health benefits (no additives), and the reduction in waste. The ability to make fresh milk quickly is a frequently highlighted benefit. Problem Solver: Seen as a solution to the common issues of store-bought plant milks (additives, cost, waste) and the mess/effort of traditional homemade methods. Growing Interest in Plant-Based Alternatives: Mylky taps into a growing market of consumers looking for dairy alternatives due to health, ethical, and environmental reasons. These consumers are often young, well-educated, and urban flexitarians. Concerns/Criticisms: Some users have reported issues with machine functionality, noise, cleaning, or customer service. It is crucial for the brand to address these concerns to maintain a positive perception. Target Audience: Likely appeals to health-conscious individuals, vegans, vegetarians, flexitarians, environmentally aware consumers, and those with allergies or intolerances to dairy or specific additives.

Copy Examples

• •Instagram Post (Image: Close-up of creamy homemade oat milk in a glass next to the Mylky machine): Tired of additives and endless cartons? 🌿 Say hello to fresh, homemade plant milk in 60 seconds! With Mylky, you control the ingredients, the taste, and your impact. Pure, simple, delicious. ✨ #MylkyWay #FreshPlantMilk #NoAdditives #SustainableLiving #VeganKitchen
• •Facebook Ad (Video: Quick demo of the machine, from adding nuts to pouring milk): Your mornings just got an upgrade! ☀️ Imagine rich, creamy almond milk made fresh in your kitchen, without the fuss. The Mylky machine makes it possible. Better for you, your wallet, and the planet. Click to discover the magic! #MylkyMagic #PlantBasedGoodness #HealthyHabits #EcoFriendlyHome #HomemadeMilk
• •Website Banner: Fresh Plant Milk. Zero Compromises. Craft your perfect dairy-free Mylk in seconds. Welcome to the future of homemade.
• •Email Newsletter Subject: Unlock Fresher, Healthier Mylk (and say goodbye to cartons!) Body Snippet: Did you know store-bought plant milks can hide sugars and preservatives? With Mylky, what you see is what you get – pure, wholesome goodness, made by you, for you. Ready to take back control of your Mylk? [Link to Shop]
• •TikTok Video Caption (Video: Fun, quick recipe using Mylky milk, e.g., a smoothie or latte): Level up your [smoothie/latte] game! 🚀 Fresh oat/almond mylk made in a flash with @themylky! So creamy, so good. What will you make? #MylkyCreation #DIYPlantMilk #VeganRecipes #QuickAndEasy #HealthyDrinks