Brand Tone

friendly, welcoming, and family-oriented

Brand Values

• •Family Values
• •Customer Service
• •Quality Products
• •Ethical Considerations
• •Affordability/Value
• •Community Support

Best Practices

• •Embrace "Family": Regularly mention that you are a family-run business. This builds trust and a personal connection.
• •Use Warm & Welcoming Language: Employ friendly, approachable words and phrases (e.g., "hello lovely," "treat yourself," "cosy up").
• •Show Enthusiasm: Let your passion for the products shine through. Use exclamation points appropriately and descriptive, enticing language for scents.
• •Highlight Value & Offers Clearly: Make promotions easy to understand and exciting. Emphasize good value for quality products.
• •Focus on the Customer Experience: Frame your copy around how your products will benefit the customer (e.g., "create a relaxing atmosphere," "the perfect gift to make someone smile").

Social Perception

Customers generally perceive Little House of Fragrance very positively. They are highly praised for quality products, speedy delivery, and exceptional customer service. Items are often described as beautiful and well-packaged, making them popular for gifts. Their competitive pricing is also a noted advantage. The fact that they are a family-run, independent business resonates well with customers. Their social media engagement, particularly on TikTok, showcases products in an appealing way, often highlighting new arrivals and special offers. Customers appreciate the wide range of products available.

Copy Examples

• •Fill your home with love (and incredible scents!). ✨ Our family-run Little House of Fragrance is packed with your favourite brands like Yankee Candle & Bomb Cosmetics, plus our own handmade goodies. P.S. Gorgeous gifts await!
• •Treat yourself (you deserve it!). 🥰 Discover a world of beautiful fragrances, from cosy candles to luxurious bath bombs. As a small family business, we pour a little extra love into every order! Enjoy [current discount/offer] on us!
• •New Arrivals Alert! 🕯️ Get ready to swoon over our latest collection of [product type, e.g., wax melts]! Handpicked by our family, just for you. Shop now and make your home smell amazing!
• •Looking for that perfect, thoughtful gift? 🎁 Little House of Fragrance has you covered! Beautifully packaged and bursting with delightful scents, we make gifting easy (and fragrant!).
• •We're more than just a fragrance store; we're a family sharing our passion for beautiful scents with you. 💕 Thank you for supporting our little dream! Come say hi and find your new favourite fragrance today!