Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Inspiring & Creative, Eco-conscious & Responsible, Chic & Quality-focused

Brand Values

• •Sustainability/Upcycling
• •Quality
• •Exclusivity & Uniqueness
• •Community & Passion
• •Customer Focus & Service
• •Accessibility

Best Practices

• •Embrace "Enthusiastic Expertise": Always write with genuine passion for the fabrics and the craft of sewing. Share details that show knowledge (e.g., fabric composition, drape, potential uses) but do so in an excited, approachable way, not an overly technical or distant one.
• •Champion Sustainability Authentically: Weave the upcycling and "0 production" messages naturally into product descriptions, social posts, and stories. Focus on the positive impact (giving fabric a new life, reducing waste, creating unique items) rather than just stating facts.
• •Foster Community & Inspiration: Use inclusive language ("sewing friends," "creative souls"). Encourage sharing and interaction. Frame product descriptions not just as sales pitches but as starting points for creativity ("Imagine this as...", "Perfect for your next...").
• •Maintain a Friendly & Accessible Voice: Even when talking about "haute couture" fabrics, keep the language warm, inviting, and relatively informal. Avoid jargon where possible, or explain it simply. Ensure customer service interactions mirror this friendly tone.
• •Visually Align Tone: Ensure the visual content (photography, videography style on social media and website) complements the chic, creative, yet approachable and eco-conscious verbal tone. Bright, inspiring visuals of fabrics and finished garments work well.

Social Perception

Positive Reputation, Trusted Source, Eco-Friendly Champion, Inspiring for Sewers, Good Value

Copy Examples

• •Dreaming of silk? ✨ This just-landed stunner is straight from a Parisian dream (aka a top fashion house's end-of-collection!). Imagine the drape, the feel... Pure magic. Limited 3-meter coupons are ready to tell their next story with YOU. #MyLittleCoupon #HauteCoutureFabrics #UpcycledLuxury #SewUnique #SustainableSewing
• •Unlock Haute Couture Secrets! 🤫 Our latest drop of exquisite upcycled fabrics from iconic designers is here. Create something extraordinary with pieces you won't find anywhere else. Sew your masterpiece, sustainably. #LimitedEditionFabrics #DesignerDeadstock #ConsciousCreation
• •Fabric addict alert! 🌈 Turning fashion house 'leftovers' into YOUR next amazing project. Zero production, 100% style. What will you create? #UpcycleFashion #SewingTikTok #MyLittleCouponFinds #SustainableStyle #FabricHaul
• •Psst... Your Next Couture Project Awaits (Sustainably!) - Hello, creative soul! We've just rescued another batch of breathtaking fabrics from the cutting room floors of Europe's finest fashion houses. Think luxurious wools, delicate chiffons, and vibrant prints, all waiting for a second chance to shine in your hands. Dive in and discover limited-edition treasures that are kind to the planet and your unique style. Let's sew a greener future, one beautiful coupon at a time! [Link to New Arrivals]
• •Tired of the same old fabrics? 🤔 Discover My Little Coupon: your source for exclusive, upcycled haute couture fabrics. We rescue exquisite materials from top designers, offering you limited-edition 3-meter coupons to bring your unique visions to life. Sew sustainably, sew beautifully! ✨ Shop Now & Join the #UpcyclingRevolution! #MyLittleCoupon #LuxuryFabric #SewingCommunity