Brand Tone

approachable, trustworthy, and caring

Brand Values

• •Clean & Natural Ingredients
• •Effectiveness & Affordability
• •Cruelty-Free
• •Family & Community
• •Sustainability
• •Simplicity

Best Practices

• •Emphasize "Clean and Natural": Consistently highlight the use of natural, vegan, and cruelty-free ingredients, and the absence of harsh chemicals. This reinforces trust and aligns with a core value.
• •Focus on Benefits and Solutions: Frame product descriptions around the positive outcomes users can expect (e.g., "reduce puffiness," "smooth out wrinkles," "reveal radiant skin"), rather than just listing ingredients.
• •Maintain an Approachable and Caring Voice: Use warm, inviting language. Address customers directly and empathetically, acknowledging their skincare concerns and aspirations.
• •Showcase Real Experiences: Leverage customer testimonials and user-generated content to build authenticity and social proof. This reinforces the "trustworthy" aspect of the brand.
• •Keep it Simple and Understandable: Avoid overly technical jargon. Explain product benefits and usage in a clear, straightforward manner, making skincare feel accessible to everyone.

Social Perception

largely perceived as a reliable brand offering effective, natural skincare at a good price point

Copy Examples

• •Unlock your natural radiance. ✨ Our Retinol Cream, packed with gentle yet effective botanicals, works to smooth fine lines and reveal your healthiest-looking skin. #LilyanaNaturals #CleanBeauty #AgelessGlow
• •Tired of complicated skincare routines? We believe in simple, effective solutions. Discover the power of nature with Lilyana Naturals – kind to your skin, kind to the planet. 🌿 #SimplySkincare #NaturalIngredients #CrueltyFree
• •Real results, real people. Join the thousands who trust Lilyana Naturals for their daily glow. Our family-owned brand is committed to bringing you affordable, clean skincare you can believe in. ❤️ #LilyanaFamily #CustomerLove #EffectiveSkincare
• •Give your skin the love it deserves. Our Vitamin C Serum brightens, hydrates, and protects, all with a clean, vegan formula. Because healthy skin is happy skin! 😊 #VeganSkincare #HappySkin #DailyEssentials
• •From our small-town roots to your skincare shelf. Lilyana Naturals is made with love in the USA, using the best of nature to bring out the best (sk)in you. 🇺🇸 #MadeInUSA #NaturalGoodness #SkincareJourney