Brand Tone

Creative & Artistic, Urban & Modern, Individualistic & Expressive, Confident & Bold, Inclusive & Community-Oriented (emerging), Slightly Edgy & Mysterious

Brand Values

• •Creativity & Artistry
• •Individuality & Self-Expression
• •Quality
• •Originality
• •Urban Inspiration

Best Practices

• •Develop a Brand Voice Guide: Internally document key tone words (e.g., creative, bold, urban, expressive), preferred vocabulary (and words to avoid), and the overall personality My Kaose wants to project. This ensures anyone writing copy is aligned.
• •Embrace Visual Storytelling with Words: Just as the designs are artistic, the copy should paint a picture. Use descriptive language that evokes the feeling of wearing My Kaose – the confidence, the individuality, the connection to urban art.
• •Focus on "You" and "Your Expression": Frame copy around the customer and how My Kaose empowers their self-expression and individuality, rather than solely focusing on the brand itself.
• •Incorporate the "Kaose" Concept: Subtly weave the idea of "Kaose" as positive creative energy, a departure from the mundane, or a unique perspective into the messaging. This reinforces the brand name and its core philosophy.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in social media captions, email marketing, and any ad copy feels like it’s coming from the same distinct brand personality. Regularly review content to check for consistency.

Social Perception

Based on their direct online presence, My Kaose is likely perceived as a niche brand catering to individuals seeking unique, artistically designed urban apparel. Customers who resonate with artistic expression, individuality, and a modern urban aesthetic are likely to be attracted to the brand. The perception is heavily shaped by their visual content on Instagram and their website, which is curated to be stylish and aspirational within their niche. The lack of extensive third-party discussion means the brand is largely in control of its narrative at this stage. The perception is primarily positive among those who choose to follow and engage with their content, focusing on the appeal of the designs.

Copy Examples

• •Instagram Post (Image of a new t-shirt design): "Unleash your inner chaos. Our latest drop isn't just a tee, it's a statement. Wearable art for the urban canvas. #MyKaose #ArtisticUrbanFashion #ExpressYourself #NewCollection"
• •Facebook Ad (Carousel showing different hoodies): "Tired of blending in? My Kaose brings art to your wardrobe. Discover unique designs, premium comfort, and a new way to express your urban edge. Shop the collection now and #JoinTheKaose."
• •Website Banner: "My Kaose: Where Art Meets Street. Define Your Style."
• •Email Subject Line (for a new collection launch): "Create Your Kaose: The New Collection Has Arrived."
• •Product Description Snippet: "Crafted for the creative spirit, this [product name] embodies the My Kaose ethos. It's more than apparel; it's a piece of your unique story, told in bold strokes and urban artistry. Made with [mention quality material] for comfort that moves with you."