Brand Tone

Empathetic, Informative, Passionate, Natural, Accessible

Brand Values

• •Wellness & Well-being
• •Natural Solutions
• •Efficacy & Quality
• •Customer-Centricity
• •Resilience & Overcoming Challenges

Best Practices

• •Develop a Brand Voice Guide: Document your chosen tone (e.g., empathetic, informative, natural), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content for the brand.
• •Prioritize Empathy and Understanding: Consistently address customer pain points (stress, anxiety, sleep issues) with genuine understanding and position MyKanna as a supportive solution. Use "you" focused language.
• •Highlight Natural Origins and Benefits Transparently: Continuously emphasize the natural ingredients (Kanna, L-Theanine) and their traditional uses, alongside the modern benefits (calm, clarity, sleep). Be clear about what the product is and does, without overstating claims.
• •Maintain Authenticity, Especially in Personal Stories: If sharing the founder's story or personal testimonials, ensure they remain genuine and relatable. Avoid overly polished or corporate language in these narratives, as the current passion and personal touch resonate with some users.
• •Educate Gently, Don't Just Sell: While the goal is sales, weave in educational content about Kanna and L-Theanine naturally. Help customers understand *why* the product works, fostering trust and informed choices, much like the "Kanna Quiz" aims to do.

Social Perception

Generally positive, seen as helpful for stress, anxiety, and sleep, though some skepticism exists regarding efficacy compared to other Kanna forms.

Copy Examples

• •Headline: Feeling Overwhelmed? Find Your Calm, Naturally. Body: Life doesn't slow down, but you can find your center. MyKanna Gummies blend ancient Kanna wisdom with L-Theanine to help you ease stress, sharpen focus, and rediscover your balance. Gentle, natural, and ready when you are.
• •Headline: More Than Just a Gummy. It's Your Daily Dose of Peace. Body: We believe in the power of nature to nurture. That's why we created MyKanna – a simple, tasty way to support your well-being. Rooted in tradition, crafted for your modern life. Embrace clarity and calm, one delicious gummy at a time.
• •Headline: Unlock Better Sleep & Brighter Days with MyKanna. Body: Tired of restless nights and foggy mornings? MyKanna Gummies are here to help. Our carefully selected natural ingredients work to quiet a racing mind and promote deeper, more restorative sleep. Wake up refreshed and ready for what matters.
• •Headline: Rooted in Nature, Backed by Your Well-being. Body: Discover the holistic benefits of Kanna, a plant revered for centuries for its mood-enhancing properties. MyKanna brings you this natural power in a convenient gummy, helping you navigate stress and find your focus, organically.
• •Headline: Join the MyKanna Family: Find Support, Share Calm. Body: From our founder's journey to the heartfelt stories of our customers, MyKanna is built on a desire to help. If you're seeking a natural path to less stress and more joy, you're in the right place. Try MyKanna and feel the difference.