Brand Tone

Inspirational & Motivational, Passionate, Creative & Customizable, Direct & Product-Focused

Brand Values

• •Passion for Sports
• •Personal Expression
• •Quality & Craftsmanship
• •Motivation & Inspiration

Best Practices

• •Incorporate sports terminology, metaphors, and expressions naturally within the copy.
• •Tap into the feelings sports evoke – passion, determination, triumph, camaraderie. Use evocative language that inspires and motivates.
• •Consistently remind customers about the ability to customize their canvases. Use phrases that emphasize personal expression and making the artwork their own.
• •The copy should reflect genuine excitement for sports and the products. Avoid overly formal or subdued language. Keep the energy levels up.
• •Use descriptive language that helps customers imagine the canvases in their space. Pair strong copy with compelling images of the products in lifestyle settings whenever possible.

Social Perception

A specialized provider of sports-themed wall art. The emphasis on customization could be seen as a key differentiator. The perception is likely neutral to positive among its target audience of sports fans looking for specific decor items.

Copy Examples

• •Fuel Your Fire. Adorn Your Walls. Shop Sports Canvases That Inspire.
• •Transform your space into a tribute to the game you love! 🏀⚽️🏈 What sport defines your passion? Find your perfect canvas or create your own! #MyIdeaSportsCanvas #SportsDecor #HomeOfTheFan #CustomArt
• •Crafted for the dedicated fan, this [Sport Name] canvas isn't just decor – it's a daily dose of motivation. Personalize it with your hero's number or your own mantra and let your passion shine.
• •Score Big on Style: New Sports Canvas Designs Inside!
• •At My Idea Sports Canvas, we believe your home should tell your story. And for so many of us, that story is written on the court, the field, the track. We're here to help you celebrate every victory, every challenge, every moment of inspiration with art that speaks your sport.