Brand Tone

Elegant, sophisticated, and respectful, with a focus on quality and authenticity. The brand aims to create a sense of trust and connection with its audience, promoting inclusivity and cultural appreciation.

Brand Values

• •Authenticity
• •Cultural appreciation
• •Ethical sourcing
• •Quality craftsmanship
• •Inclusivity

Best Practices

• •Use inclusive and respectful language, avoiding stereotypes or generalizations.
• •Emphasize the brand's commitment to quality and authenticity.
• •Incorporate storytelling to connect with the audience on an emotional level.
• •Maintain a consistent tone across all platforms and communications.
• •Highlight the brand's values and mission in a clear and concise manner.

Social Perception

The brand aims to be perceived as a curator of global culture, offering high-quality, ethically sourced products that celebrate diversity and empower communities. It seeks to be seen as a trusted and respected source for unique and meaningful home decor and fashion items.

Copy Examples

• •"Discover our collection of handcrafted textiles, inspired by traditions from around the world. Each piece tells a story of heritage and artistry."
• •"At Hijrati, we believe in celebrating diversity and empowering communities. Our products are made with care, ensuring fair wages and sustainable practices."
• •"Transform your home into a sanctuary of style and comfort with our exclusive range of home decor. Experience the luxury of ethically sourced materials and timeless designs."
• •"Join us on a journey of cultural exploration and discover the beauty of global craftsmanship. Our blog features stories of artisans and their incredible creations."
• •"Elevate your everyday with Hijrati. Shop our curated selection of clothing, accessories, and home goods, designed to inspire and delight."