Brand Tone

Practical and Solution-Oriented, Caring and Supportive, Informative and Reassuring, and Professional (especially in its B2B mention)

Brand Values

• •Innovation
• •Quality & Reliability
• •Customer Well-being & Health
• •Convenience & Efficiency
• •Productivity

Best Practices

• •Highlight Quality and Safety: Consistently mention the food-grade materials, reliable heating technology, and ease of cleaning to build trust and reassure customers about product quality and safety.
• •Maintain a Supportive and Caring Voice: Reinforce the idea that the brand cares about the user's well-being and aims to make their busy lives easier and healthier.
• •Provide practical information that helps the customer make an informed decision.
• •Use words like 'innovative,' 'convenient,' 'reliable,' 'healthy,' 'warm,' 'nutritious,' and 'efficient' to align with the brand's values and tone.
• •Emphasize the solution-oriented nature of the product, focusing on solving the problem of cold meals for busy individuals.

Social Perception

MyHeatMate aims to be perceived as a provider of innovative, high-quality, and reliable solutions for enjoying warm, nutritious meals on the go. The brand seeks to be seen as caring and supportive, enhancing well-being and productivity for busy individuals and teams.

Copy Examples

• •MyHeatMate electric lunch boxes are designed for your on-the-go lifestyle, ensuring a warm, nutritious, and delicious lunch awaits you, wherever your day takes you.
• •Invest in your well-being, one warm meal at a time.
• •For professionals and businesses that care about team well-being, MyHeatMate offers an innovative B2B solution.
• •MyHeatMate electric lunch boxes combine cutting-edge PTC heating technology with food-grade, easy-to-clean materials.
• •Portable, efficient, and designed for your convenience – say goodbye to uninspiring midday meals and hello to satisfying warmth.