Tono de Marca

Empowering & Supportive, Community-Oriented & Local, Accessible & Inclusive, Trustworthy & Reliable, Slightly Promotional, Positive & Encouraging

Valores de Marca

• •Empowerment
• •Support for Local Economy
• •Inclusivity
• •Sustainability
• •Community
• •Ease & Accessibility (for vendors)

Mejores Prácticas

• •Prioritize "Empowerment" and "Support": Ensure that messaging, where appropriate, highlights how MyGalore helps vendors and how customers contribute to this supportive ecosystem. Use words like "empower," "support," "grow," "thrive," "community."
• •Maintain a Focus on "Local": Consistently use terms like "local Malaysian entrepreneurs," "Malaysian-made," "#SAPOTlokal" to reinforce the brand's commitment to the local economy.
• •Speak Inclusively and Accessibly: Avoid overly technical jargon. The language should be welcoming to both new entrepreneurs and a broad customer base. Reflect the brand's focus on supporting diverse groups, including women and the B40 segment.
• •Showcase Vendor Stories: Regularly feature stories and products from the micropreneurs on the platform. This humanizes the brand and reinforces its core mission in a tangible way.
• •Be Positive and Encouraging: The overall tone should be optimistic, focusing on the positive impact of the platform for both vendors and the Malaysian economy. Highlight success stories and the potential for growth.

Percepción Social

As a Platform for Micro-Entrepreneurs, Supportive of Local Products, Community Focused, Emerging/Niche Player, Limited direct customer feedback

Ejemplos de Copy

• •Headline: "Empowering Malaysian Dreams, One Click at a Time. Shop Local with MyGalore." Body: "Discover unique products from passionate local entrepreneurs. Every purchase you make helps build a stronger Malaysia. #SAPOTlokal"
• •Social Media Post: "Meet [Vendor Name], the artisan behind [Product Type]! We're proud to provide a platform for incredible Malaysian talents like [Vendor Name] to shine. Support their journey and explore their creations on MyGalore today! [Link] #MyGaloreVendors #SupportSmallBusinessMY"
• •Product Description Snippet (General): "Crafted with passion by a local Malaysian entrepreneur. When you choose this [Product Category], you're not just getting quality, you're championing a dream and supporting our community."
• •"About Us" Section Excerpt: "At MyGalore, we believe in the power of local. Our mission is simple: to provide Malaysian micropreneurs, especially women and aspiring business owners, with the platform and tools they need to flourish in the digital world. We're more than just a marketplace; we're a community dedicated to growth, innovation, and the vibrant spirit of Malaysia."
• •Call to Action for New Vendors: "Ready to take your Malaysian business online? MyGalore is here to help! We offer the support and platform you need to reach more customers and grow your brand. Join our community of thriving local entrepreneurs today! #GrowWithGalore #MalaysianEntrepreneurs"