Brand Tone

Empowering and Inclusive, Community-Focused and Supportive, Motivational and Positive, Direct and Informative (Product Focus), Friendly and Approachable

Brand Values

• •Equality
• •Connectedness/Community
• •Innovation
• •Sustainability & Social Responsibility
• •Quality
• •Body Positivity
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., Empowering, Inclusive, Supportive, Positive, Direct) and values (Equality, Community, Innovation, Sustainability, Quality, Body Positivity). Provide examples of "do's and don'ts" for an easy reference for anyone writing copy.
• •Focus on "Her": Always write with the target audience (women seeking comfortable, confidence-boosting activewear) in mind. Use "you" and address their needs, aspirations, and potential insecurities with empathy and encouragement.
• •Weave in Values Naturally: Instead of just stating values, show them. For instance, instead of saying "we value sustainability," say "Crafted with recycled fabrics that are kind to the planet and your skin."
• •Maintain Positivity and Empowerment: Even when addressing challenges (like finding good activewear), frame it positively. Focus on solutions and the feeling of confidence Mygainz products provide. Use uplifting and motivational language.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page, blog) aligns with the tone on social media posts, email marketing, and customer service interactions. Regular internal reviews of content can help maintain this consistency.

Social Perception

Positive Customer Feedback (on own site), Trustworthy (for purchasers), Aspiring Community, Slightly Confused Identity (potentially, due to Myprotein affiliation), Limited Broader Public Awareness

Copy Examples

• •Headline: Feel Confident, Every Move. Body: Our activewear is designed for YOU. For every stretch, every run, every moment you choose to move. Made with innovative, sustainable fabrics that feel incredible and support your journey. Join the Mygainz family – where every woman is celebrated. #MygainzWoman #BodyPositivity #SustainableStyle
• •Headline: More Than Just Leggings: It's a Community. Body: At Mygainz, we believe in the power of connection. Our activewear isn't just about looking good; it's about feeling supported by a community that uplifts and inspires. Discover gear that moves with you and a family that cheers you on. #MygainzCommunity #StrongerTogether #EqualityInFitness
• •Headline: Your Goals, Our Gear. Unstoppable You. Body: Crush your workout knowing your Mygainz activewear has your back. Squat-proof, sweat-wicking, and designed for ultimate comfort and performance. We innovate so you can conquer. What are your gainz today? #MygainzActive #InnovationInMotion #FitnessMotivation
• •Headline: Wear Your Values: Sustainable Activewear That Cares. Body: Look good, feel good, do good. Our latest collection features recycled materials, because we believe in a healthier planet and a more confident you. Activewear that’s as kind to the earth as it is to your skin. #MygainzSustainable #EcoActive #ConsciousFitness
• •Headline: True Fit, True Confidence. Body: Every woman deserves activewear that fits perfectly and makes her feel amazing. That's our promise. Explore our range, find your perfect match, and step into your power. Quality you can feel, backed by our one-year warranty. #MygainzFit #ConfidentInMygainz #ActiveForAll