Brand Tone

Professional, Helpful/Supportive, Efficient/Direct, Accessible

Brand Values

• •Accessibility: Providing easy-to-access online courses for food safety certification.
• •Affordability: Offering cost-effective solutions for individuals and businesses.
• •Compliance & Legitimacy: Ensuring courses are accredited and meet state requirements.
• •Efficiency: Enabling users to get certified quickly and conveniently.
• •Customer Support: Valuing positive customer experiences and providing assistance when needed.
• •Knowledge & Safety: Promoting food safety through education and certification.

Best Practices

• •Prioritize Clarity and Simplicity: Given the 'Fast, Easy, and Affordable' promise, copy should be straightforward, avoiding jargon or overly complex language. The goal is to make information easily digestible for users who need certification without hassle.
• •Emphasize Benefits and Solutions: Focus on how the service helps the user (e.g., 'get certified quickly,' 'meet state requirements easily,' 'learn at your own pace'). Highlight the problem you solve (needing certification) and how you provide the best solution (fast, affordable, accredited online courses).
• •Maintain Professionalism with Accreditation: Consistently mention ANAB accreditation and state approvals where relevant. This reinforces legitimacy and trustworthiness, key aspects of the professional tone.
• •Be Supportive and Encouraging: Especially in communications about a required certification, which can sometimes feel like a chore, adopt a supportive tone. Phrases like 'We're here to help you succeed' or 'Your simple path to certification' can be effective.
• •Ensure Consistency Across All Channels: The tone used on the website should align with social media posts, email communications, and any customer service interactions. Create a simple style guide if needed to help all team members maintain this consistency. Review content regularly to ensure it aligns with the desired tone and values.

Social Perception

Customers generally perceive the brand as a reliable, fast, and affordable way to obtain necessary food safety certifications. The ease of the online platform is a frequently praised aspect. Good customer service experiences are often highlighted.

Copy Examples

• •Headline for Website/Ad: Get Your ANAB-Accredited Food Handler Card Online: Fast, Easy, and State-Approved. Enroll Today!
• •Social Media Post (Facebook/Instagram): Need your Food Manager Certification? Our 100% online course is designed for your busy schedule. Learn at your own pace and get certified quickly. ANAB accredited. Click the link in bio to start! #FoodSafety #FoodManager #OnlineCertification #MyFoodServiceLicense
• •Email Subject Line for Promotion: Don't Wait! Get Your Food Handler Certificate This Week - Affordable & Online.
• •Website Call to Action Button: Start Your Course Now or Get Certified Today
• •Blog Post Introduction Snippet: Understanding state-specific food safety regulations can be challenging. At My Food Service License, we simplify the process by offering clear, accredited online courses to ensure you have the knowledge and certification you need. Let's explore the requirements for [State]...