Tono de Marca

Inclusive and Welcoming, Educational and Purposeful, Positive and Empowering, Child-Centered and Playful, Authentic and Mission-Driven

Valores de Marca

• •Diversity and Inclusion
• •Empathy and Understanding
• •Creativity and Imagination
• •Quality and Safety
• •Education Through Play
• •Meaningful Connections

Mejores Prácticas

• •Always Lead with Inclusivity: Ensure language, imagery, and examples used in all copy are explicitly inclusive and representative of diverse family structures, ethnicities, abilities, and backgrounds. Actively avoid stereotypes.
• •Focus on Empowerment and Positive Framing: Highlight how the toys empower children and families. Frame discussions around diversity and differences in a positive, celebratory, and age-appropriate manner.
• •Emphasize the "Why" Behind the "What": Consistently connect product features back to the core mission and values of promoting empathy, understanding, and a more inclusive world. Explain how the toys facilitate these outcomes.
• •Use Warm, Encouraging, and Child-Friendly Language: While the topics can be complex, the language should remain accessible, warm, and inviting, reflecting the joy and positivity of childhood play.
• •Maintain Authenticity and Transparency: Share the founder's story and the brand's journey when appropriate. Be open about the materials used (eco-friendly, non-toxic) and the educational philosophy, reinforcing trust and authenticity.

Percepción Social

Highly Positive, Educationally Valuable, High Quality, Meeting a Need, Inspiring

Ejemplos de Copy

• •Headline: Build a World as Diverse as Ours. Body: Every child deserves to see their family in their toys. MyFamilyBuilders magnetic blocks let little hands create endless combinations, celebrating every kind of wonderful. Play, learn, and love. #MyFamilyBuilders #InclusivePlay #DiversityMatters
• •Headline: More Than a Toy, It's a Conversation. Body: Spark meaningful discussions about differences, empathy, and what makes every family unique. Our award-winning toys are crafted for curious minds and open hearts. Discover the joy of understanding. #RepresentationInPlay #SocialEmotionalLearning
• •Headline: Little Builders, Big Values. Body: Watch your child’s creativity and compassion grow! Our eco-friendly, non-toxic wooden blocks are designed for safe, imaginative play that teaches the beauty of a diverse world, one connection at a time. #MyFamilyBuilders #PlayWithPurpose
• •Headline: See Yourself. See Your Friends. See the World. Body: MyFamilyBuilders helps children create characters and families that reflect the vibrant communities around them. Foster inclusivity and self-esteem through the power of play. What will your family build today? #DiverseToys #CreativeKids
• •Headline: Crafted with Care, Built for Connection. Body: From our family to yours, we offer thoughtfully designed toys that inspire empathy and celebrate every unique story. Build, play, and connect with MyFamilyBuilders. #InclusiveToys #QualityPlaytime