Brand Tone

Sentimental, Caring, and Celebratory

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Thoughtfulness & Care
• •Quality & Craftsmanship
• •Celebration of Special Moments

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics (e.g., warm, empathetic, joyful), preferred vocabulary (e.g., "cherish," "celebrate," "unique," "heartfelt"), and things to avoid (e.g., overly casual slang, overly technical jargon, negative framing).
• •Focus on "You" and "Your Story": Center the copy around the customer and their desire to express emotion or celebrate someone. Use "you" and "your" frequently to make the message feel personal.
• •Highlight Emotional Benefits: Instead of just listing product features, emphasize how the personalized product will make the recipient *feel* (loved, appreciated, remembered) or what it will help the giver *achieve* (express love, create a lasting memory).
• •Use Storytelling: Briefly evoke scenarios or emotions that resonate with the act of gifting and receiving personalized items. Short, evocative descriptions can be very powerful.
• •Maintain Consistency Across All Channels: Ensure the sentimental, caring, and celebratory tone is present not just in ads, but also on the website, in product descriptions, email communications, social media interactions, and even customer service responses. Regular internal reviews and training can help maintain this consistency.

Social Perception

Customers likely perceive MyEtyn as a convenient online destination for creating unique and customized presents for loved ones. The brand is probably seen as one that understands the importance of emotional expression and helps facilitate it. Perception might be closely tied to specific gifting occasions (e.g., Mother's Day, Christmas, anniversaries), meaning customers might engage with the brand primarily during these times. Some customers may see the brand as a platform to express their creativity in designing gifts.

Copy Examples

• •More than just a gift, it's a memory in the making. At MyEtyn, we help you create personalized treasures that tell your unique story. Celebrate the moments that matter with a gift from the heart.
• •Sip by sip, relive your sweetest moments. Design a personalized anniversary mug with your favorite photo and a message that warms their heart all year round. Because some stories are best told over coffee.
• •This Christmas, give the gift of 'remember when?' Craft a one-of-a-kind present with MyEtyn and watch their eyes light up. Unwrap joy, share love, create memories.
• •Who in your life deserves a little extra love today? Tag someone who makes your world brighter and tell us what makes them so special! ✨ #MyEtynMoments #GiftTheLove #PersonalizedJoy
• •Make Their Day Unforgettable (and Save!). Personalized Gifts They'll Cherish Inside.