Tono de Marca

Passionate, Authentic, and Educational

Valores de Marca

• •Cultural Appreciation
• •Authenticity and Quality
• •Ethical Sourcing
• •Community and Connection

Mejores Prácticas

• •Lead with Passion and Story: Always start with the "why"—the love for Egypt. Whether writing a product description or an ad, frame it around the story, the history, or the artisan behind it.
• •Emphasize "Authentic" and "Handmade": These are the brand's key differentiators. Use this language consistently across all platforms to build trust and set expectations. Explain what makes the products authentic (e.g., "direct from Luxor," "made using ancient methods").
• •Educate, Don't Just Sell: Position the brand as an authority. Add small educational tidbits to your copy—explain what a symbol means, the history of an object, or the traditional use of a perfume oil. This adds value beyond the product itself.
• •Highlight Ethical Sourcing: The commitment to supporting Egyptian families is a powerful value. Mention this regularly in communications to connect with customers who prioritize ethical consumption. Phrases like "support small family businesses" should be a staple.
• •Maintain a Personal and Approachable Voice: Use "we" to talk about the brand, reflecting the personal journey of the founders. Keep the language warm and inviting, as if sharing a beloved discovery with a friend. This aligns with the "Share the Passion" tagline.

Percepción Social

For customers, it is perceived as a niche, specialist store providing authentic Egyptian goods that are otherwise hard to find in Australia. For the general public, the brand has very low visibility and a broad public perception does not exist, as its identity is tied to its physical store and direct website traffic rather than a wider brand presence.

Ejemplos de Copy

• •Headline: Hold 5,000 Years of History in Your Hands. Body: At My Egypt, we don't just sell products; we share a passion. Each statue, papyrus, and perfume oil is a story, handmade by artisans in Egypt and brought directly to your home in Australia. Discover authentic treasures that connect you to a timeless culture. #MyEgyptAU #HandmadeHeritage #EgyptianCraftsmanship
• •Headline: The Pharaoh's Message, Reborn on Your Walls. Body: Painted by hand on authentic papyrus, this scene from the Book of the Dead isn't just art—it's a sacred story. Sourced directly from a family of craftsmen in Luxor, each piece follows ancient techniques, ensuring you own a true piece of Egyptian heritage. Support their tradition and bring its timeless beauty home.
• •Headline: More Than a Store, It's a Shared Passion. Body: Our journey began with a single trip to Egypt and a love for its vibrant history. We knew we had to share it. My Egypt was born from a desire to connect Australians with the soul of Egyptian craftsmanship. We partner with small family businesses, ensuring every piece you buy is authentic, ethically made, and supports a community.
• •Subject: An Artisan's Story in Every Piece. Body: This week, we celebrate the hands that create our beautiful cartouche pendants. Meet Ahmed’s family, artisans from Cairo who have perfected their craft over generations. When you choose a piece from My Egypt, you're not just buying a product; you're becoming part of their story. Discover the new collection inside.
• •Headline: Authentic Egyptian Gifts | My Egypt AU Description: Handmade Statues, Papyrus & More. Ethically Sourced from Family Artisans. Share the Passion.