Brand Tone

Supportive and Empowering, Informative and Educational, Inclusive and Community-Focused, Approachable and Friendly, Confident and Reassuring

Brand Values

• •Inclusivity & Diversity
• •Safety & Well-being
• •Quality & Comfort
• •Empowerment & Self-Expression
• •Community Building
• •Affordability

Best Practices

• •Prioritize Empowerment and Validation: Every piece of copy should aim to make the reader feel seen, understood, and supported in their identity and choices. Use affirming language.
• •Educate and Inform Responsibly: Continue to integrate educational content about safe binding, product care, and relevant community topics. Position the brand as a knowledgeable and caring resource.
• •Foster Community Dialogue: Encourage interaction by asking questions, inviting user-generated content, and highlighting customer stories (with permission). Use "we" and "us" to include the audience.
• •Maintain Authenticity and Transparency: Be genuine in your communication. If addressing concerns or feedback, do so openly and honestly. Highlight the real people behind the brand and the experiences of your customers.
• •Use Inclusive Language and Imagery Consistently: Ensure all visuals and text represent the diversity of your audience. Avoid gendered assumptions where not specifically relevant to the product's direct use for a particular identity (and even then, be mindful). Regularly review copy to ensure it aligns with current best practices for inclusive communication.

Social Perception

Positive, Community-Oriented, Trustworthy Resource, Responsive, Culturally Aware (Philippines/SEA)

Copy Examples

• •Breathe Freely, Live Boldly. Your Journey, Your Comfort, Our Binder.
• •Shine with confidence! ✨ Our binders are designed for a comfortable and affirming fit, so you can focus on being your amazing self. How does your Dream Binder empower you? Share in the comments! #MyDreamBinder #GenderAffirming #SelfExpression #YouAreValid
• •Crafted with premium, breathable fabric, the Dream Binder offers a secure fit without compromising your comfort or health. We believe everyone deserves to feel at home in their body. Learn more about safe binding on our blog!
• •Get that gender euphoria feeling! 🙌 Our binders make it easy. Comfortable, effective, and made with love. Link in bio to find your fit! #DreamBinderPH #ChestBinder #TransJoy #NonBinaryFashion #BodyConfidence
• •Your Guide to Safe & Comfy Binding + Community Stories ❤️