Brand Tone

Friendly and Approachable, Enthusiastic and Passionate (about pets), Helpful and Customer-Oriented, Playful and Fun, Appreciative

Brand Values

• •Customer Happiness & Satisfaction
• •Love for Pets
• •Quality Artwork
• •Accessibility and Ease
• •Speed and Responsiveness
• •Versatility and Personalization

Best Practices

• •Always Prioritize Pet Love: Every piece of copy should exude a genuine affection and appreciation for pets. Use endearing terms and focus on the joy pets bring.
• •Keep it Friendly and Conversational: Avoid overly formal or technical language. Write as if you're talking to a fellow pet enthusiast. Use contractions and an approachable style.
• •Emphasize Happiness and Positive Emotion: Focus on the joy, love, and fun associated with pet ownership and the artwork itself. Words like "happy," "love," "joy," "beautiful," "adorable" should be common.
• •Be Helpful and Clear: Ensure all instructions, FAQs, and product descriptions are easy to understand and customer-focused. Anticipate questions and provide clear, concise answers.
• •Incorporate Playful Language (where appropriate): Don't be afraid to use pet-related puns or lighthearted phrases that align with the fun nature of the product, especially on social media. The "Pling!" used on the website to signify email delivery is a good example of this.

Social Perception

High Customer Satisfaction, Great Gift Idea, Responsive and Accommodating, Good Value, Trusted Service

Copy Examples

• •(Instagram Post showcasing a new portrait): "✨ Pawsitively precious! ✨ Look at this adorable face transformed into a timeless piece of art! We're so thrilled to have captured [Pet's Name]'s unique charm. Want to celebrate your furry best friend too? Tap the link in our bio to get started! 🐾 #MyDigitalPet #PetPortrait #DogArt #CatArt #CustomPetArt"
• •(Facebook Ad): "Turn your beloved furball into a stunning masterpiece! 🎨 At MyDigitalPet, our talented artists lovingly create custom digital portraits that you'll cherish forever. Easy to order, quick to arrive in your inbox, and guaranteed to make you smile! 😊 Show your pet some extra love today! Shop now: [Link] #PetLove #DigitalArtwork #UniqueGifts #MyDigitalPetFamily"
• •(Website Banner): "Your Pet. Your Art. Your Story. 🐶🐱 Let's turn those adorable photos into beautiful, custom digital portraits. Fast, friendly, and oh-so-lovable! Create your masterpiece now and keep those happy tail wags going! [Button: Get Started]"
• •(Email to a customer whose artwork is ready): "Hooray! 🎉 [Pet's Name]'s amazing digital portrait is ready to leap into your inbox! We had so much fun creating this special piece for you. We hope it brings a huge smile to your face! Click here to download your artwork: [Link]. We'd be thrilled if you shared it with us using #MyDigitalPet! Got questions? We're just a woof (or meow) away! [Link to Contact]"
• •(Promotional Post for a holiday): "Santa Paws is coming to town! 🎅🐾 Looking for the purr-fect gift for the pet lover in your life (or a special treat for yourself)? A custom digital portrait from MyDigitalPet is a gift that truly warms the heart. Order by [Date] to get it in time for the holidays! Let's make this season extra furry and bright! ✨ [Link] #HolidayGiftGuide #PetLoversGift #ChristmasPets #MyDigitalPet"