Brand Tone

Innovative and Modern, Customer-Centric and Friendly, Practical and Solution-Oriented, Stylish and Quality-Conscious

Brand Values

• •Customization and Personalization
• •Quality and Durability
• •Sustainability
• •Innovation and Design
• •Comfort
• •Customer Experience and Simplicity

Best Practices

• •Emphasize Solutions: Frame copy around how Cozmo solves customer problems (e.g., delivery to tight spaces, evolving style needs).
• •Use Clear, Inviting Language: Maintain a friendly, approachable, and helpful tone. Avoid overly technical jargon unless explaining a specific innovative feature.
• •Highlight Customization & Flexibility: Consistently remind customers of their ability to personalize and adapt their furniture.
• •Showcase Quality & Comfort: Use descriptive words that evoke the tactile experience and durability of the materials.
• •Maintain a Modern & Innovative Feel: Reflect the design-led nature of the brand in the language and imagery used.

Social Perception

Customers generally perceive Cozmo positively, appreciating the innovative design, comfort, and quality of the sofas. The ease of assembly and the ability to fit the sofas through narrow passages are highly valued. The interchangeable jackets are seen as a significant advantage for updating style. Customer service is often praised. The brand is seen as a modern solution for furniture, particularly for those who value flexibility and style.

Copy Examples

• •Tired of your living room? Don't ditch the sofa, just switch the jacket! MyCozmo: Style that evolves with you.
• •Narrow hallways? No problem. MyCozmo sofas arrive in easy-to-manage boxes and assemble in minutes. Smart design for modern living.
• •Sink into blissful comfort. Our expertly crafted sofas blend memory foam and feather for a luxurious feel that lasts. Experience MyCozmo.
• •Your space, your style. Design your dream sofa with MyCozmo's modular pieces and endless fabric choices. Let's create together.
• •Love your sofa longer. With interchangeable covers and durable, quality construction, MyCozmo is furniture designed for today, tomorrow, and beyond.