Brand Tone

Energetic & Enthusiastic, Supportive & Motivational, Community-Focused, Youthful & Fun, Proud & Confident, Approachable & Friendly

Brand Values

• •Passion for Cheerleading
• •Quality & Innovation
• •Customer Satisfaction & Service
• •Community & Team Spirit
• •Empowerment & Confidence
• •Tradition & Creativity

Best Practices

• •Know Your Audience Segment: Tailor the specifics for each product line. Use playful language for subscription box content and incorporate terms like "program visibility," "durability," and "team branding" for custom collapsible boxes.
• •Embrace Cheer Terminology Authentically: Use cheer-specific slang naturally within the copy to build resonance and show understanding of the cheer world.
• •Prioritize Visual-Accompanying Copy: Ensure copy complements vibrant visuals and use emojis effectively to enhance enthusiasm.
• •Maintain a Positive and Uplifting Voice: Consistently reflect positivity, avoiding negativity and focusing on solutions and benefits.
• •Engage and Interact: Actively respond to comments and messages using the established brand tone. Ask questions to encourage interaction and personalize where possible.

Social Perception

Positive Excitement, Valued for Customization and Practicality, Community Builder, Generally Reliable, Innovative

Copy Examples

• •✨SPIRIT OVERLOAD!✨ Get ready to flip out! 🤸‍♀️ This month's MyCheerleadingBox is packed with exclusives to make your sparkle brighter and your stunts stronger. Can you guess the theme? 👀 #MyCheerleadingBox #CheerLife #UnboxHappy
• •Your Team. Your Colors. Your Roar. 📣 Elevate your sideline game with My Cheer Box! Fully customizable, durable, and designed to make your squad STAND OUT. Let's build your spirit together! 💪 [Link to website] #MyCheerBox #CustomCheer #TeamSpirit #Cheerleading
• •We LOVE seeing our #CheerFam shine! 😍 Tag us @my_cheer_box in your unboxings and game day pics for a chance to be featured! Your passion inspires us every day! ✨ #MyCheerleadingBox #CheerCommunity #AthleteSpotlight
• •Game day just got EASIER! 🚀 Our patent-pending collapsible cheer boxes are a breeze to transport and set up. More time for warming up, less time for hauling! 😉 Design yours today! #MyCheerBox #CheerInnovation #GameDayReady
• •Believe in your STRENGTH. Trust your SQUAD. Shine with SPIRIT. ✨ My Cheer Box is here to support every jump, tumble, and cheer! What are you conquering this week, cheerleader? #CheerMotivation #MyCheerBox #AthleteStrong