Brand Tone

Informative & Educated, Empowering & Confident, Caring & Supportive, Trustworthy & Professional, Aspirational yet Achievable

Brand Values

• •Efficacy & Results
• •Science & Innovation
• •Self-Care & Wellness
• •Accessibility & Convenience
• •Trust & Transparency
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly document the tone (e.g., informative, empowering, caring), core values, key messaging points, "do's and don'ts" for language, and target audience personas. Share this with everyone who creates content.
• •Prioritize Benefit-Oriented Language Backed by Facts: Always connect product features to tangible benefits for the user (e.g., "reduces healing time," "visibly smooths wrinkles"). Support these claims with references to clinical studies, scientific principles, or dermatologist endorsements where appropriate.
• •Emphasize Empowerment and Solutions: Frame your products as tools that give users control over their skin concerns and contribute to their overall well-being. Focus on solving problems and enhancing confidence rather than just selling a device.
• •Maintain a Balance of Professionalism and Accessibility: While discussing scientific aspects, avoid overly technical jargon. Explain complex concepts in a way that is easy for the average consumer to understand, fostering trust and demonstrating expertise without intimidating.
• •Listen and Adapt Based on Customer Feedback: Monitor comments, reviews, and questions across all platforms. Use the language your customers use (when appropriate) and address their concerns directly and empathetically. This shows you are listening and reinforces a caring, supportive brand image.

Social Perception

Positive, Curious & Questioning, Investment Consideration, Appreciation for Non-Invasive Solutions, Seeking Authenticity

Copy Examples

• •Headline (Website/Ad - Efficacy & Science): Unlock Clinically Proven Radiance. Experience the Mylustre difference with dermatologist-recommended light therapy, from the comfort of your home.
• •Social Media Post (Instagram - Empowering & Caring): Don't let cold sores dictate your days. Our NAVADAS device offers fast, effective relief so you can face the world with confidence. Take control, naturally. #Mylustre #ColdSoreRelief #LightTherapy #EmpoweredSkin
• •Email Subject Line (Trustworthy & Informative): The Science of Youthful Skin: How Mylustre REVIVE Works
• •Product Description Snippet (Aspirational & Achievable): Imagine smoother, firmer skin without the appointments. With Mylustre REVIVE, visibly reduce fine lines and reclaim your glow. Your journey to rejuvenated skin starts now.
• •TikTok Video Caption Idea (Direct & Benefit-Oriented): Zap those pesky cold sores FAST! 💥 Mylustre NAVADAS uses targeted light therapy. See the difference! #ColdSoreHack #MylustreMagic #SkincareTech