Brand Tone

Friendly, Approachable, Playful, Cute, Heartfelt, Sincere, Positive, and Uplifting. Casual and Fun.

Brand Values

• •Personalization and Uniqueness
• •Thoughtfulness and Sincerity
• •Love and Care
• •Customer Happiness
• •Self-Expression and Joy
• •Quality

Best Practices

• •Embrace 'Precious' and 'Heartfelt': Always circle back to the core meaning of 'baobae.' Use words that convey care, affection, and sincerity. Think of each item as a 'precious' gift, even if it's a small sticker.
• •Keep it Cute and Playful: Inject fun, lightheartedness, and a touch of 'kawaii' or 'adorable' into the language. Use emojis appropriately to enhance this feeling. Don't be afraid of whimsical descriptions or playful product names.
• •Be Personally Engaging: Maintain the friendly, approachable 'small team' (even if it's one person) vibe. Use 'we' (even if 'I') when talking from the brand, and directly address the customer ('you,' 'your baobae'). Share little behind-the-scenes moments or personal touches.
• •Focus on Positivity and Joy: Whether it's an affirmation or a funny slogan, the underlying feeling should be uplifting. Frame products as bringing smiles, comfort, or a way to express positive emotions.
• •Stay Sincere and Authentic: While playful, avoid anything that feels forced or disingenuous. The 'sincerity' in 'heartfelt moments wrapped up with sincerity' should shine through. If it’s a personalized item, emphasize the unique story it will tell for the recipient.

Social Perception

Positive and Well-Regarded, Trusted, Provider of Cute and Unique Items, Responsive and Customer-Focused.

Copy Examples

• •✨ Sip, sip, hooray! ✨ Our NEW [Product Name] glass tumbler just dropped, and it’s love at first sparkle! 😍 Perfect for making your daily hydration a little more magical. Personalize it and make someone’s day (or your own!). Who’s your ‘baobae’ who needs this? Tag them! #mybaobae #cutetumbler #personalizedgift #sparkleandshine #giftideas
• •Wear your heart on your sleeve... literally! Our 'I Feel...' customizable tee is all about YOU. Feeling sassy, sleepy, or super joyful? Let the world know in the cutest way possible! Made with soft, cozy cotton and a sprinkle of mybaobae magic. Just pick your mood, and we'll handle the preciousness. 💖 #mybaobaeshop #customtshirt #expressyourself #heartfeltgifts #madeinNY
• •💖 A Little Bit of Precious Just For You! (Plus, a Sweet Treat Inside!)
• •Looking for a gift that says 'You're my precious'? 🥰 At mybaobae, we create unique, personalized treasures made with love and a dash of fun! From adorable stickers to cozy, custom apparel, find heartfelt moments wrapped up just for your 'bae.' ✨ Shop our collection and spread the love! #mybaobae #uniquegifts #personalized #kawaiishop #shopsmallNY
• •(Image/video of a new sticker design being made) Text overlay: Sprinkling a little magic on your Monday! ✨ Sneak peek of our upcoming [Sticker Theme] stickers! What do you think, baobaes? Sending you all the good vibes from our cozy NY studio! 💕 #mybaobaeshop #behindthescenes #stickerlove #kawaii #workinprogress