Brand Tone

Friendly and Approachable, Caring and Compassionate, Enthusiastic and Playful, Value-Oriented and Trustworthy, Mission-Driven.

Brand Values

• •Love for Pets
• •Affordability
• •Quality
• •Community Support/Giving Back
• •Enriching Pets' Lives

Best Practices

• •Use empathetic language.
• •Avoid overly formal or technical jargon.
• •Incorporate playful words and emojis where appropriate (especially on social media).
• •Reinforce brand identity and resonates with their target audience.
• •Share this with anyone creating content to ensure consistency.

Social Perception

Positive Sentiment, Appreciation for Mission, Emerging Brand, Trust in Product Quality (for the price).

Copy Examples

• •Pets adore how soft and lightweight it feels
• •Help us leave the biggest pawprint on this world!
• •Is this the part where we tell you that you can spoil your pets, save your wallet, and be a part of donations to animal care facilities just by shopping with us?
• •My little Prince just love this toy
• •It is easy to use and the price is so good