Brand Tone

Authentic & Passionate, Craft-Oriented & Proud, Customer-Centric & Appreciative, Approachable & Friendly, Patriotic & Family-Oriented

Brand Values

• •Quality Craftsmanship
• •Made in the USA
• •Customer Satisfaction
• •Family & Community
• •Creativity & Personalization
• •Durability & Longevity

Best Practices

• •Emphasize "Handmade" and "Quality": Consistently weave in terms that highlight the craftsmanship, attention to detail, and durability of the products (e.g., "meticulously crafted," "built to last," "premium materials").
• •Show, Don't Just Tell, "Family Owned" and "Made in the USA": Go beyond simply stating these facts. Share glimpses of the process (if appropriate and aligns with brand visuals), talk about the team (even if it's small), and express pride in domestic production. This reinforces authenticity.
• •Use Warm, Approachable Language: Avoid overly formal or corporate jargon. Write as if you're talking to a friend or a valued member of your community. Use contractions and welcoming phrases.
• •Celebrate Your Customers: Regularly feature user-generated content (with permission), respond to comments and reviews genuinely, and express gratitude for their support. This builds community and reinforces the customer-centric value.
• •Maintain Enthusiasm and Passion: Let your love for metal art and your business shine through. Use positive language and convey excitement about new designs, customer projects, and the creative process. This passion is contagious and engaging.

Social Perception

High-Quality Products, Trusted & Reliable, Unique & Desirable Decor, Good Customer Service, Pride in Ownership

Copy Examples

• •From our family's hands to your home. ✨ Each piece of MXD Metals art is crafted with passion, right here in the USA. We love seeing how you make our designs your own! Show us your space! #MXDMetals #HandmadeHomeDecor #CustomMetalArt #FamilyOwned #MadeInUSA #QualityCraftsmanship
• •More than just metal. At MXD Metals, we pour our hearts into creating unique, American-made art that tells your story. As a family business, quality and your happiness are our top priorities. Let's build something beautiful together. #MetalArt #HomeDecor #FamilyBusiness #AmericanMade #CraftedWithCare
• •Make it uniquely yours! ✨ For a limited time, get [Discount Percentage]% off all personalized monograms and address signs. Crafted with pride in the USA, designed to last a lifetime. Tap to create your custom piece! #MXDMetalsSale #PersonalizedDecor #MetalSigns #HomeSweetHome #ShopSmall
• •We're blushing! 😊 Huge thanks to [Customer Name] for sharing this stunning shot of their new [Product Name] sign! 'Absolutely in love with the quality and how it completes our porch!' - We live for these moments! #HappyCustomer #MXDMetals #CustomerLove #MetalWallArt #Handcrafted
• •Unveiling our latest creation! 🔥 Inspired by [Inspiration], this piece brings [Benefit/Feeling] to any space. Meticulously handcrafted from American steel, it’s built to be a conversation starter for years to come. Explore the [New Product Name] now on mxdmetals.com! #NewDesign #MXDMetals #MetalDecor #ArtisanMade #MadeWithPassion