Brand Tone

Aspirational yet Accessible, Feminine and Celebratory, Contemporary and Trendy, Engaging and Community-Oriented, Helpful and Informative

Brand Values

• •Celebration of Indian Heritage & Craftsmanship
• •Quality and Style
• •Customer Centricity
• •Inclusivity
• •Value for Money
• •Joy and Celebration

Best Practices

• •Understand Your Core Audience: Always write with the modern Indian woman in mind – her aspirations, her needs (from daily wear to festive occasions), and her desire to connect with her heritage in a contemporary way.
• •Embrace "Celebration" as a Keyword: Whether it's a festival, a small personal win, or the beauty of Indian textiles, infuse a sense of joy and celebration into the copy. Use vibrant and positive language.
• •Balance Tradition with Modernity: Highlight the traditional roots (craftsmanship, motifs) while emphasizing the contemporary appeal (cuts, styling, relevance). Use terms like "modern ethnic," "contemporary classics," "fresh take on tradition."
• •Be Visually Evocative but Clear: Since fashion is visual, use descriptive language that helps the customer imagine wearing the garment. Mention fabrics, fits, and embellishments clearly and enticingly, but ensure practical details (like care instructions or sizing guides) are also easy to find and understand.
• •Maintain an Engaging and Inclusive Voice: Encourage interaction, use "you" and "your" to speak directly to the customer, and ensure messaging reflects inclusivity (e.g., by showcasing diverse models or highlighting plus-size ranges naturally within broader campaigns). Actively listen and respond to community feedback.

Social Perception

Fashionable Ethnic Wear Provider, Good for Festive and Occasion Wear, Trendy and Evolving, Generally Positive Product Experience, Improving Online Presence, Value Brand

Copy Examples

• •Instagram Post (New Collection - Festive): Light up every celebration ✨ Our new [Festive Collection Name] is here to add a touch of magic to your moments. Discover intricate designs and vibrant hues that tell your story. #LibasIndia #FestiveGlow #NewCollection #IndianWearLove #CelebrateYou (Tone: Celebratory, Aspirational, Feminine)
• •Facebook Ad (General - Targeting working women): From boardroom grace to evening elegance, find your perfect ethnic ensemble with Libas. Comfortable, chic, and contemporary – because your style should work as hard as you do. Shop our Work-Wear Kurtas & Suit Sets now! #LibasForHer #ModernEthnic #WorkWearStyle #IndianFashion (Tone: Helpful, Contemporary, Accessible)
• •Website Banner (Sale Promotion): Your Favorite Styles, Now Even More Irresistible! ✨ The Libas [Sale Name] is ON! Get up to 60% OFF on stunning kurtas, suits, sarees & more. Don't miss out on adding timeless elegance to your wardrobe for less. Shop Now! (Tone: Exciting, Value-Oriented, Direct)
• •Email Subject Line (New Arrivals): Just In: Fresh Hues & Designs to Fall in Love With 🌸 Explore Libas' New Arrivals! (Tone: Inviting, Trendy, Feminine)
• •Twitter Post (Customer Appreciation): Seeing you shine in Libas is our greatest joy! ✨ Thank you [User Handle, if tagging] for sharing your beautiful picture. You look stunning! Share your #LibasMoments with us. #LibasCommunity #CustomerLove #HappyCustomers #EthnicStyle (Tone: Engaging, Community-Oriented, Appreciative)