Brand Tone

Passionate & Enthusiastic, Confident & Performance-Oriented, Community-Focused & Inclusive, Approachable & Helpful, Modern & Energetic

Brand Values

• •Quality & Performance
• •Community
• •Customer Satisfaction
• •Growth of the Sport
• •Authenticity

Best Practices

• •Use common cornhole terminology (e.g., "drip," "airmail," "four-bagger," "slick side," "sticky side," "roll bag," "blocker") naturally within the copy. This shows authenticity and understanding of the target audience.
• •Balance performance with passion: While highlighting the technical aspects and quality of the bags (ACL Pro stamped, specific materials, speed ratings), always tie it back to the love of the game and the community.
• •Maintain a confident, yet approachable voice: Be bold about product quality and performance benefits ("Yeah, we are that confident") but also remain open, helpful, and focused on customer support ("We are here for you every step of the way").
• •Be inclusive and aspirational: Address both casual backyard players and serious tournament competitors. Encourage improvement and frame the brand as a partner in their cornhole journey.
• •Keep it energetic and engaging, especially on social platforms: Use strong verbs, evocative descriptions of gameplay, and relevant hashtags. Adapt the tone slightly for different platforms – more dynamic and visual for TikTok/Instagram, potentially more informational for website blogs or Facebook posts, while still retaining the core brand voice.

Social Perception

Positive for Quality, Community-Oriented, Trusted by Players, Engaging

Copy Examples

• •Headline: Stop Leaving Bags on the Board. Body: Tired of watching your shots hang? Our [Specific Bag Name, e.g., Meltdown] bags are engineered for that perfect drip. Slide, stick, and sink it like the pros. Upgrade your game with MX Cornhole. #MXCornhole #CornholeLife #SlickNStick
• •Headline: More Than Just Bags. It's a Movement. Body: At MX Cornhole, we're building a community as strong as our stitches. From backyard heroes to ACL Pros, we provide the gear and support to elevate your game and share the love of cornhole. Join Team MX. #CornholeCommunity #GrowTheGame #MXFamily
• •Headline: Confidence in Every Throw. Guaranteed. Body: We craft every MX Cornhole bag for championship-level performance. That's why we back them with a 30-day satisfaction guarantee. Feel the difference. Throw with MX. #PremiumCornhole #ACLPro #PlayConfident
• •Headline: Unleash Your Inner Pro. Body: Ever wonder what separates the amateurs from the pros? It often comes down to consistent gear. MX Cornhole bags are ACL approved and designed for every shot in the book – cut, roll, block, push. Find your perfect set and dominate the boards. #CornholePro #BagPerformance #MXGear
• •Headline: TikTok Made You Buy It? Good. Body: Seeing those insane roll shots and four-baggers on your feed? Chances are, they're throwing MX. Get the bags built for an encore. Shop our latest drops and #BringTheReign. #MXCornhole #TikTokFamous #CornholeBags