Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Aspirational, trendy, confident, chic, sophisticated, energetic, and approachable.
Brand Values
- •Curation
- •Quality
- •Style Leadership
- •Exclusivity
Best Practices
- •Create a Brand Voice Chart: Document your brand's personality. Define it with 3-4 core traits (e.g., 'Confident, Witty, Chic'). For each trait, list 'Do's' and 'Don'ts.' For example, for 'Confident,' a 'Do' would be 'Use declarative statements,' and a 'Don't' would be 'Use weak language like 'maybe' or 'we think'.'
- •Focus on 'The Why,' Not Just 'The What': Instead of just describing a product's features (e.g., '100% cotton dress'), describe the feeling or outcome it provides ('The dress you'll make memories in'). Connect every product to the core values of curation and style leadership.
- •Maintain a Consistent Vocabulary: Create a list of brand-specific words and phrases to use frequently (e.g., 'curated,' 'essential,' 'statement piece,' 'effortless style') and words to avoid (e.g., 'cheap,' 'deal,' 'mass-produced'). This builds a recognizable verbal identity.
- •Write for a Single Person: Envision your ideal customer. Give her a name, a lifestyle, and a personality. Write all your copy from product descriptions to social media captions as if you are speaking directly to her. This creates a more personal and engaging tone.
- •Audit and Revise Regularly: At least once a quarter, review all customer-facing text across your website, emails, and social media. Check for consistency against your brand voice chart. This is especially crucial after a relaunch to ensure the new brand identity is being implemented correctly everywhere.
Social Perception
Currently non-existent and negative due to an inactive website, suggesting unreliability, out-of-business status, or unprofessionalism. Building trust from this starting point is crucial.
Copy Examples
- •Don't Just Follow Trends. Set Them. Welcome to Must Boutique, your new destination for curated style essentials you won't want to live without.
- •The Agenda Blazer: Command the Room. Some pieces just mean business. Tailored to perfection with a modern, relaxed fit, the Agenda Blazer isn't just an item of clothing it's a statement. Throw it over a silk cami for a night out or pair it with your favorite denim for an instant power look. This isn't just a jacket; it's your new armor.
- •We Believe in the Power of a Great Outfit. Must Boutique was born from a simple idea: that the right clothes can change how you feel. We got tired of endless scrolling through overwhelming inventories. Here, we do the work for you. Every piece in our collection is hand-picked for its style, quality, and that special 'must-have' factor. Consider us your most stylish friend the one you trust for the best advice.
- •Weekend mood: activated. Our new arrivals are here to make your style decisions effortless. Tap to shop the look that was made for brunch, strolls, and everything in between. #MustHaveStyle #BoutiqueFashion #WeekendWear
- •Inside: Your Official New Season Wishlist
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