Brand Tone

Artistic, Personal, Elegant, Empowering, Ethical

Brand Values

• •Individuality & Uniqueness
• •Craftsmanship & Quality
• •Ethical & Sustainable Sourcing
• •Creativity & Artistic Expression
• •Personal Connection

Best Practices

• •Maintain a consistent tone across all platforms.
• •Emphasize the unique nature of each piece.
• •Highlight the ethical and sustainable sourcing of materials.
• •Incorporate the founder's story to reinforce the personal connection.
• •Use visual platforms to showcase the detail and artistry of the jewelry.

Social Perception

A trusted brand offering unique, ethically sourced jewelry that empowers individuality and celebrates personal journeys.

Copy Examples

• •Discover its story...
• •No two stones, no two journeys are alike, just as no two individuals are.
• •Sculpt wearable art.
• •Handcrafted with the finest raw materials.
• •Reminding the wearer of their strength and individuality.