Brand Tone

Inclusive & Supportive, Empathetic & Understanding, Positive & Affirming, Informative & Helpful, Community-Oriented, Direct & Honest

Brand Values

• •Inclusivity & Diversity
• •Comfort & Confidence
• •Quality & Affordability
• •Customer Support & Partnership
• •Safety & Well-being
• •Authenticity
• •Sustainability & Discretion

Best Practices

• •Lead with Empathy and Understanding: Acknowledge the emotional and physical aspects of your customers' experiences (e.g., gender dysphoria, the need for comfort and safety).
• •Maintain a Supportive and Positive Voice: Focus on empowerment, confidence, and 'body euphoria'.
• •Be Informative and Transparent: Clearly explain product features, benefits, and any limitations or important usage guidelines (like trans tape care or sizing advice).
• •Foster a Sense of Community: Use language that positions the brand as a partner and ally.
• •Actively speak to 'all body types and gender identities.'

Social Perception

Generally Positive within Target Community, Appreciated for Inclusivity, Seen as a Growing Brand, Mixed Reviews on Specific Products/Sizing, Concerns about Consistency/Some Skepticism, Valued for Community Engagement

Copy Examples

• •Wivov is an LGBTQ-owned brand dedicated to unparalleled inclusivity and diversity.
• •Wivov ensures all orders arrive in eco-friendly, discreet packaging, because your comfort and peace of mind are paramount.
• •We offer quality chest binders and tapes designed to help you achieve your perfect look and ease gender dysphoria.
• •From finding the right size to understanding product care, Wivov is here to support you.
• •As an inclusive, LGBTQ-owned company, we're committed to helping you feel seen, valued, and confident.