Brand Tone

Confident, Strong, Quality-focused, Passionate, Community-oriented, Direct & Engaging

Brand Values

• •Quality
• •Functionality
• •Comfort
• •Fashion/Style
• •Strength & Empowerment
• •Passion for Health & Fitness
• •Family & Community

Best Practices

• •Stay True to Core Values: Always ensure your copy reflects the brand's commitment to quality, functionality, comfort, strength, and its passion for fitness.
• •Highlight Quality and Functionality Specifically: Don't just say 'high quality'; briefly mention *how* it's high quality or functional (e.g., 'designed to withstand tough workouts,' 'maximising movement').
• •Engage the Community: Address your audience directly, ask questions, and acknowledge their support, reinforcing the 'family' and 'community' aspects of the brand.
• •Use Strong and Motivational Language: Incorporate language that reflects strength, empowerment, and the ability to unleash one's full potential.
• •Maintain a Direct and Engaging Tone on Social Media: Use relevant hashtags, direct calls to action, and encourage interaction.

Social Perception

A provider of premium activewear suitable for gym workouts and an active lifestyle. Aims to be seen as a current and engaging brand within the fitness apparel space, known for high quality and empowering products.

Copy Examples

• •Discover your new favourite gear today! In Muscletorq.
• •Premium Fitness Apparel
• •Strength, not only physical strength but also Strong Mind and Strong Attitude.
• •Check us out
• •Follow us on Instagram