Brand Tone

Aspirational, sophisticated, and serene.

Brand Values

• •Aesthetic Excellence & Design: A strong focus on beautiful, impactful, and often nature-inspired or artistic wallpaper designs.
• •Transformation & Ambiance: Helping customers create specific moods and enhance their interior spaces.
• •Quality & Detail: Implied through showcasing their printing and cutting process.
• •Inspiration & Harmony: Encouraging customers to create harmonious and calming environments.

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., aspirational, serene, sophisticated, descriptive, inspiring). Include examples of "do's and don'ts" for language and style.
• •Use Evocative and Descriptive Language: Focus on words that conjure feelings of beauty, calm, elegance, and transformation. Use sensory details to help customers imagine the impact of the wallpapers in their own homes.
• •Maintain a Consistent Level of Formality: While aiming for sophistication, ensure the language remains accessible and inviting, not overly academic or exclusive.
• •Align Visuals and Text: Ensure that the copy complements the visual aesthetics of the wallpapers and the overall brand imagery. The tone of the text should match the mood conveyed by the designs.
• •Focus on Benefits and Experience: Highlight not just the product (wallpaper) but the experience and ambiance it creates – a peaceful retreat, an inspiring environment, a sophisticated backdrop.

Social Perception

They are perceived as a provider of high-quality, visually striking panoramic wallpapers that can significantly alter the aesthetic of a room. Their content positions them as a knowledgeable source for interior decoration, particularly in achieving serene and stylish atmospheres.

Copy Examples

• •Headline: Transform Your Walls, Elevate Your World. Murmur Creation. Body: Discover panoramic wallpapers that breathe life and artistry into every room. Our meticulously crafted designs invite serenity and style, creating a haven that is uniquely yours. Explore the collection and reimagine your space.
• •Social Media Post: Imagine an escape. Our 'Forest Dawn' panoramic wallpaper envelops your room in tranquil beauty, creating a sanctuary where you can unwind and dream. Let the subtle hues and delicate details transport you. #MurmurCreation #PanoramicWallpaper #InteriorSanctuary #WallArt #HomeDecorInspo
• •Product Description (for a floral design): Embrace the timeless elegance of nature. This exquisite panoramic wallpaper features a cascade of [Flower Type], rendered in breathtaking detail. Perfect for creating a sophisticated focal point, it infuses your space with a gentle, calming energy and a touch of refined artistry.
• •Email Subject: Create Your Dream Interior with Murmur Creation Body: Dear [Customer Name], At Murmur Creation, we believe your home should be a reflection of your inner peace and a canvas for your aspirations. Our exclusive panoramic wallpapers are designed to do just that – transforming ordinary walls into extraordinary statements of elegance and tranquility. Explore our latest designs and find the perfect murmur for your home.
• •Ad Copy: Beyond Paint. Beyond Ordinary. Murmur Creation offers a world of immersive panoramic wallpapers. From serene landscapes to bold artistic expressions, curate an atmosphere that speaks to your soul. Elevate your interiors with unparalleled design and quality. Visit us today.