Brand Tone

Empathetic and Supportive, Educational and Informative, Empowering and Positive, Approachable and Friendly, Conscious and Responsible

Brand Values

• •Sustainability
• •Women's Health and Well-being
• •Education and Awareness
• •Empowerment
• •Quality and Trust
• •Community
• •Conscious Consumption

Best Practices

• •Always Lead with Empathy and Understanding: Address potential concerns and questions with a supportive and non-judgmental tone, especially when discussing sensitive topics like menstruation.
• •Prioritize Education over Hard Selling: While the goal is to sell products, frame the copy around providing valuable information, benefits, and solutions to empower the customer to make an informed choice.
• •Use Inclusive and Empowering Language: Speak directly to your audience, using terms that foster confidence, body positivity, and a sense of community. Avoid jargon that might alienate or confuse.
• •Highlight Sustainability and Conscious Choices: Consistently weave in the eco-friendly aspects of the products and the broader philosophy of conscious consumption. Explain *why* these choices matter.
• •Maintain a Friendly and Approachable Voice: Even when discussing scientific or health-related topics, keep the language accessible and conversational. Engage with comments and messages in a similar tone to reinforce the brand's personality.

Social Perception

A Trustworthy Source, Eco-conscious, Empowering for Women, Community-Oriented, High-Quality, Innovative

Copy Examples

• •Ready to transform your cycle and care for the planet? 🌿 Our menstrual cup offers up to 12 hours of comfortable, leak-free protection. Made with medical-grade silicone, it's a loving choice for your body and a big step towards a greener world. Discover a new freedom! #EcohomeColombia #MenstrualCup #SustainablePeriod #ConsciousCycle #SaludFemenina
• •Tired of monthly waste and discomfort? 🤔 Learn how reusable menstrual products like our EcoPads and menstrual cups can revolutionize your period care. Better for you, better for Earth. Click to explore our resources and join the conscious cycle movement! #PeriodoConsciente #EcoFriendly #SaludMenstrual #EcohomeEduca #Bienestar
• •Your Cycle. Your Power. Our Support. Ecohome Colombia empowers you with sustainable choices for a healthy, comfortable, and conscious period. Embrace your body, love your planet. #MujerEcohome #EmpoderamientoFemenino #CicloMenstrual
• •Hey Eco-Warriors! 👋 This month, we're celebrating YOUR stories. We've heard so many inspiring journeys of women switching to sustainable period care. Have a story to share? Tag us @ecohomecolombia or reply to this email! Let's continue to learn and grow together. #ComunidadEcohome #HistoriasQueInspiran #JuntasSomosMasFuertes
• •Gently cleanse and care for your intimate area with our pH-balanced natural soap. Infused with [mention key natural ingredient, e.g., calendula and chamomile], it soothes and protects, respecting your body's natural balance. Because you deserve the purest care. 🌸 #CuidadoIntimoNatural #EcohomeBienestar #IngredientesNaturales #SaludYConfort