Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Helpful, Informative, Community-Oriented

Brand Values

• •Quality
• •Affordability
• •Australian Made/Owned
• •Variety and Choice
• •Customer Satisfaction
• •Craftsmanship

Best Practices

• •Embrace the "Mumma" Persona: Consistently use warm, nurturing, and friendly language. Imagine you're talking to a friend or a fellow mum.
• •Highlight "Hand-Poured" and "Australian Made": Regularly reinforce these core values as they speak to quality, care, and local pride.
• •Focus on Sensory Experience: Use descriptive and evocative language to help customers imagine the scents and the ambiance they create (e.g., "velvety richness," "calming sounds of nature," "irresistibly warm").
• •Be Genuinely Enthusiastic: Let the passion for fragrance shine through. Use exclamation points where appropriate and convey excitement about new products or customer favorites.
• •Maintain a Helpful and Approachable Stance: Encourage interaction, answer questions promptly and kindly on social media, and make product information clear and easy to understand on the website. Offer solutions, like custom scent creation.

Social Perception

Trusted and Reputable, Provider of High-Quality Fragrances, Local and Supportive, Aspirational yet Accessible

Copy Examples

• •Hey scent lovers! 👋 Get ready to transform your home into a cozy haven with our brand new [Scent Name] wax melts! Hand-poured right here in Windsor with the finest Aussie coconut soy wax, it's a little piece of affordable luxury you deserve. ✨ Tap to shop or visit us in-store! #MummasMelts #NewCollection #HandPouredWithLove #AussieMade #HomeFragrance
• •Treat yourself (and your home!) 🏡 For a limited time, get [Discount Offer, e.g., 15% off] all our premium room sprays! With nearly 1000 scents to choose from, find your perfect match and freshen up your space the Mumma's Melts way. Quality fragrances, lovingly made. Shop now via the link in bio! #MummasMeltsAU #RoomSprayLove #SupportSmallSydney #ScentYourSpace
• •Sydney's Largest Hand-Poured Melt Store is at Your Fingertips! Explore nearly 1000 irresistible, Australian-made fragrances. Quality you can smell, prices you'll love. Find your signature scent today!
• •Indulge in our [Product Name]. Each melt is lovingly hand-poured using premium, Australian-owned coconut soy wax, ensuring a clean burn and a truly captivating scent experience. Because your sanctuary deserves the best. Proudly made in Windsor, NSW.
• •Want your place to smell AMAZING without breaking the bank? 😉 Check out our best-selling [Scent Name] melts! So good, they actually last! 👇 What's your fave Mumma's Melts scent? Tell us below! #MummasMelts #WaxMeltsAustralia #AffordableLuxury #SmallBizAU #ScentGoals