Brand Tone

Energetic, sales-driven, benefit-oriented, enthusiastic, trendy, and customer-focused (aspirational).

Brand Values

• •Value/Affordability
• •Convenience
• •Variety/Selection
• •Customer Satisfaction
• •Problem-Solving/Enhancement

Best Practices

• •Prioritize clear and concise language, focusing on the tangible benefits of each product.
• •Incorporate emojis sparingly to maintain an enthusiastic tone without appearing unprofessional.
• •Emphasize value and affordability through specific discount percentages and promotions.
• •Highlight the convenience of payment options and shipping policies.
• •Align the aspirational tagline with product descriptions to create a more cohesive brand message.

Social Perception

A brand that is perceived as offering affordable and convenient solutions to everyday problems, with a focus on trendy and in-demand products. Aims to be seen as customer-centric, although the aspirational messaging could be better aligned with the product offerings.

Copy Examples

• •¡Aprovecha HOY! 70% de descuento en Productos Virales. Paga al recibir.
• •Mejora tu hogar con nuestros gadgets. ¡Envío GRATIS!
• •Alivio duradero para el dolor de pies con nuestro Masajeador. ¡Compra ahora!
• •Encuentra los mejores productos y vive tus pasiones. ¡Descúbrelos ahora!
• •Potenciador de Presión de Agua - ¡Más presión, menos problemas! Oferta especial.